Senior Manager/Associate Director, Customer Market Insights

At Bristol Myers Squibb, we are inspired by a single vision – transforming patients’ lives through science. In oncology, hematology, immunology and cardiovascular disease – and one of the most diverse and promising pipelines in the industry – each of our passionate colleagues contribute to innovations that drive meaningful change. We bring a human touch to every treatment we pioneer. Join us and make a difference.

This role is responsible for leading design and execution efforts, customizing research methodologies to deliver strategic customer insights and drive improved decision-making. The therapy area focus is Immunology. Further specialization of activities, depending on the role assignment, can include application to branding & communications, early development asset planning, late stage development / launch asset planning, pricing & access, and brand performance management.

Key Responsibilities and Major Duties:

• Provides leadership for Customer Insights efforts, developing and deploying innovative market research techniques that reflect best practices, in order to develop key strategic customer insights and drive superior decision-making
• Accurately assesses business issues faced by business stakeholders and develops the appropriate market research design to address them, providing superior analysis and reasoned solutions
• Synthesizes data from multiple sources to bring added value to research studies, then draws and communicates customer insights in a business-oriented, concise and meaningful way to be delivered to the business team
• Consistently develops and recommends reasonable, data-driven business-building ideas and encourages the use of customer and market insights to inform business decisions
• Demonstrates mastery of primary research designs and analysis, and independently develops customized non-standard research solutions to address complex, multi-faceted tactical and strategic business issues
• Develops and aligns effectiveness metrics to quantify impact of key strategic initiatives, ranging from market development efforts, customer model initiatives, and business performance

List of minimum requirements:

• Bachelor degree in General Business, Marketing, Finance, Economics, Market Research, Mathematics, Statistics, Engineering, Operations Research, Social Science, or other Scientific degrees, or related field required
• Advanced degree preferred
• Experience – Responsibility and minimum number of years
• 3 + years of relevant market research experience at Senior Manager level
• 5 + years of relevant market research experience at Associate Director level
• Pharmaceutical industry experience strongly preferred; therapeutic category knowledge for relevant job scope strongly desired
• Competencies – knowledge, skills, abilities and other
• Recent launch experience of innovative pharmaceutical brand in the US market highly desirable.
• Ability to clearly understand and utilize complex clinical and medical information as it pertains to integrating into market insights
• Expertise in branding, communication /message testing, drivers/barriers, objection handling research in preparation for launching a new medicine in an innovative category
• Understanding of demand studies used for forecasting new product launches
• Demonstrated understanding of developing and deploying market performance metrics (KPI’s)
• Experience in the key functional areas of market research, including design and analysis of primary market research, secondary data analysis and some experience with forecasting/modeling, required
• Demonstrated ability to lead a team, provide direction and oversight, and motivate others
• Proven ability to effectively operate and influence cross-functionally and be a team player
• Strong technical understanding of marketing research models and deep knowledge and experience across multiple complex research tools
• Concise and impactful written and verbal communication skills
• Ability to work in a face-paced environment, handle multiple projects simultaneously and deliver high quality business results within tight deadlines

(Disclaimer: The responsibilities listed above are only a summary and other responsibilities will be requirements as assigned)

Around the world, we are passionate about making an impact on the lives of patients with serious diseases. Empowered to apply our individual talents and diverse perspectives in an inclusive culture, our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues.

Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives.

Physical presence at the BMS worksite or physical presence in the field is an essential job function of this role which the Company deems critical to collaboration, innovation, productivity, employee well-being and engagement, and enhances the Company culture.

To protect the safety of our workforce, customers, patients and communities, the policy of the Company requires all employees and workers in the U.S. and Puerto Rico to be fully vaccinated against COVID-19, unless they have received an exception based on an approved request for a medical or religious reasonable accommodation. Therefore, all BMS applicants seeking a role located in the U.S. and Puerto Rico must confirm that they have already received or are willing to receive the full COVID-19 vaccination by their start date as a qualification of the role and condition of employment. This requirement is subject to state and local law restrictions and may not be applicable to employees working in certain jurisdictions such as Montana. This requirement is also subject to discussions with collective bargaining representatives in the U.S.

Our company is committed to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace adjustments and ongoing support in their roles. Applicants can request an approval of accommodation prior to accepting a job offer. If you require reasonable accommodation in completing this application or if you are applying to a role based in the U.S. or Puerto Rico and you believe that you are unable to receive a COVID-19 vaccine due to a medical condition or sincerely held religious belief, during or any part of the recruitment process, please direct your inquiries to adastaffingsupport@bms.com. Visit careers.bms.com/eeo-accessibility to access our complete Equal Employment Opportunity statement.

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