Customer Insights Manager - Commercial

Customer Insights Manager - Commercial (Job Number: 2213918 )

Position Summary:

Penske Transportation Solutions delivers innovative transportation and logistics solutions that are vital to the success of the companies and people we serve. We've built our business on three core values: commitment to our customers, dedication to excellence and innovative thinking.

The Customer Insights team is looking for a strategic-minded, customer-centric research and insights manager for its commercial businesses. In this role you will lead research, collect and analyze data, present insights and translate them to actionable recommendations. At times you will lead or participate in initiatives that are a result of these recommendations.

Major Responsibilities:

Market Strategy

• Research new market growth opportunities by gaining a thorough understanding of the market and the customers
• Own the commercial customer segmentation model and develop strategies to drive business growth through micro-segmentation and targeting

Market Research

• Become the expert on our commercial markets and champion the needs of the commercial customers
• Scope and define research required, ensure the timely execution of research projects, apply your expertise to guide the choice of research methods used

Data and Analytics

• Working closely with our data analysts, apply customer targeting strategy to identify attractive sales targets and prospects, within each target market. Measure the growth of each target market
• Transform data into insights about our current and future customers. Make these insights concrete by identifying implications for strategies and plans.

Initiatives

• Partner with campaign managers, sales teams and product teams, to bring actionable recommendations to life

Qualifications:

• Bachelors degree in Marketing or Business preferred
• MBA preferred
• 10 years of related work experience required
• 5 years market research required
• Advanced knowledge and experience with applying formal marketing planning processes (segmentation, targeting, position, 4Ps)
• Ability to communicate strategic implications in a way that is easily understood and visually compelling, and that moves our business partners from insight into action
• Must have strong coaching and supervisory skills
• Ability to manage multiple priorities, projects with differing deadlines and deliver on time
• Ability to use market research to build compelling business cases and demonstrate market opportunity
• Ability to influence and lead cross-functional teams and external partners
• Willingness to travel as necessary, complete Penske employment application, submit to a background investigation (to include past employment, education, and criminal history) and drug screening are required.

Penske is an Equal Opportunity Employer.

About Penske Transportation Solutions

Penske Transportation Solutions is the umbrella brand for Penske Truck Leasing, Penske Logistics, Epes Transport Systems, Penske Vehicle Services, and related businesses. Our businesses provide innovative transportation, supply chain and technology solutions to keep the world moving forward. Visit GoPenske.com to learn more.

Work Locations :

Reading, PA 19607

Primary Location : United States-Pennsylvania-Reading

Job : Marketing

Penske Oracle Job (US & CA only do not edit): : PTL.Manager-Customer Insights

Req ID: 2213918