Brand and Customer Manager: Established Brands - SSA
The Brand and Customer Manager (BCM) is responsible for developing and executing effective branding strategies that will enhance brand perception and market position for a selection of the broad portfolio of Established Brands in SSA. Established Brands is still a growth portfolio, thus the BCM is expected to devise growth strategies to support differentiated in-field promotion. The BCM will also manage and improve the customer experience across all touchpoints to drive customer loyalty and increase sales. The BCM will manage budgets and allocate resources effectively to achieve marketing objectives.
Responsible for growth of the Established Brands portfolio.
Responsible for driving direct interaction as well as digital marketing campaigns across therapeutic areas and channels.
Efficiently managing a portfolio of mature products across a diverse range of therapeutic areas.
Focus on ideation and governance of campaigns with a keen focus on enabling synergies between markets, optimizing capabilities and good understanding of markets’ landscape, competitors and new digital trends and evolution.
Work closely with several stakeholders across the entire internal cross-functional team in the cluster to create and deliver marketing strategy through facilitating marketing campaigns, and ensure campaigns and projects are properly executed, optimized, measured and reported.
Responsible for creating and assessing business cases, measuring the success of campaigns (ROI) and implementing measures for continuous optimization and promoting the switch to digitalization of processes in the marketing environment.
Includes project management within different marketing channels e.g., email, Social Media and websites, as well as external stakeholder and scientific leader engagement.
Required Experience & Skills
Bachelor or Master’s degree in health science, marketing, business or commerce.
Minimum 3 years of professional experience in concept development, implementation and control of marketing and digital activities at a pharmaceutical company or related industry.
Experience as a sales representative is a strong differentiator.
Experience working across different therapeutic areas including Respiratory, Dermatology, Cardiovascular, Pain, Bone, CNS and in complex business environment including innovative and generic brands
Highly proficient in data driven project management marketing initiatives.
Valid understanding of customer engagement opportunities and strategies in the digital landscape
Creative and have a good understanding of customers’ needs and new digital trends and evolution with a core drive to innovate and experiment with marketing campaigns.
Strong analytical skills, ability to solve complex problems and drive change.
Solid experience in guiding teams, with and without disciplinary responsibility.
Flexible and dynamic to adapt and succeed in a rapidly changing environment.
Able to work independently and collaboratively with an open mind-set.
Organon Leadership Behaviors
INSPIRES GROWTH- Creating an environment that values growth and individual strengths, coaching and bringing up others to drive engagement and support career development.
COMMUNICATES WITH OPTIMISM AND AUTHENTICITY - Cultivating an engaged, mission driven workplace with transparency and empathy that differentiates Organon leaders.
MAKES CONNECTIONS - Acting in the best interests of the whole and having a holistic view of what is needed at the enterprise level, going beyond collaboration to integration.
INNOVATES WITH AGILITY - Having an entrepreneurial mindset that elevates performance through new and improved ways of working. Enabling decision-making while understanding risk and ensuring progress over perfection.
DELIVERS WITH ACCOUNTABILITY - Making ownership in setting and effectively delivering stretch goals in a sustainable and ethical way, always rising together to the challenge when problems and opportunities appear.
ACTIVATES BELONGING - Driving a culture of belonging and an environment of psychological safety, fueled by curiosity of difference and grounded in optimism and respect.
Who We Are:
Organon delivers ingenious health solutions that enable people to live their best lives. We are a $6.5 billion global healthcare company focused on making a world of difference for women, their families and the communities they care for. We have an important portfolio and are growing it by investing in the unmet needs of Women’s Health, expanding access to leading biosimilars and touching lives with a diverse and trusted portfolio of health solutions. Our Vision is clear: A better and healthier every day for every woman.
As an equal opportunity employer, we welcome applications from candidates with a diverse background. We are committed to creating an inclusive environment for all our applicants.
If you require reasonable accommodation(s) in completing an application, interviewing, or otherwise participating in the employee selection process, please email us at email@example.com.
Search Firm Representatives Please Read Carefully
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Travel Requirements: Organon employees must be able to satisfy all applicable travel and credentialing requirements, including associated vaccination prerequisites
Flexible Work Arrangements:
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Number of Openings:1