Senior Specialist, Oncology Digital Customer Engagement & Agility (Hybrid)
Our Marketing team are passionate about bringing our medicines and vaccines to our customers around the world. Through digital listening and patient analytics, we are able to understand our customers’ needs and strive to provide solutions to meet them.
The Senior Specialist, Oncology Digital Engagement position is responsible for supporting and developing an integrated marketing communications campaign plan and omnichannel resources/tactics for the Healthcare Professional (HCP) promotional strategy. A large focus will be working with the Oncology
Organized Customer Access and Reimbursement (OCAR) team.
Position Location: Upper Gwynedd, PA (Hybrid work model is combination of in-office and work from home ability US based)
Responsibilities include, and are not limited to the following:
Develops and executes an integrated promotional campaign plan and manages the creation, approval and delivery of individual programs and tactics, across digital channels, to accomplish customer communication objectives and drive business results.
Leverages the Agile Team learnings, customer insights, channel preferences, capabilities, and best practices to deliver the campaign promotional plan for the HCP segment. Ensures that campaigns and associated tactics are designed to achieve specific business objectives and deliver a deliberate customer journey that creates a positive customer experience while driving the stated behavioral objectives of the campaign.
Works collaboratively with multiple teams supporting promotion, including the Market Research and Marketing Operations.
Exhibits an agile and test & learn mindset. Leverages data to inform campaign design and measurement plans with a focus on continued improvement of the customer experience and promotional effectiveness.
Collaborates across business partners, Legal, Medical, OPAR and Marketing Operations during the one review, approval and production steps of the promotional process. Applies the appropriate compliance policies and regulatory guidance to the delivery of promotional campaigns and resources.
Manages consistent utilization of branding hallmarks and creative concepts, across resources and channels
Demonstrates leadership behaviors and new ways of working. Maintains alignment to company compliance goals and policies.
Required Bachelor's Degree (BA/BS)
A minimum of 2 years combined marketing, brand management, sales or business support experience in any industry, is required
Strong demonstrated written/verbal communication skills.
Strong knowledge of marketing principles.
Astute business, decision, and analytical skills with the ability to synthesize complex data into a recommendation or path forward.
Experience and success in cross-functional leadership and teamwork.
Strong communication skills.
Strong project management skills and attention to details.
Previous agency/vendor management skills.
Our Human Health Division maintains a “patient first, profits later” ideology. The organization is comprised of sales, marketing, market access, digital analytics and commercial professionals who are passionate about their role in bringing our medicines to our customers worldwide.
Who we are …
We are known as Merck & Co., Inc., Rahway, New Jersey, USA in the United States and Canada and MSD everywhere else. For more than a century, we have been inventing for life, bringing forward medicines and vaccines for many of the world's most challenging diseases. Today, our company continues to be at the forefront of research to deliver innovative health solutions and advance the prevention and treatment of diseases that threaten people and animals around the world.
What we look for …
Imagine getting up in the morning for a job as important as helping to save and improve lives around the world. Here, you have that opportunity. You can put your empathy, creativity, digital mastery, or scientific genius to work in collaboration with a diverse group of colleagues who pursue and bring hope to countless people who are battling some of the most challenging diseases of our time. Our team is constantly evolving, so if you are among the intellectually curious, join us—and start making your impact today.
NOTICE FOR INTERNAL APPLICANTS
In accordance with Managers' Policy - Job Posting and Employee Placement, all employees subject to this policy are required to have a minimum of twelve (12) months of service in current position prior to applying for open positions.
If you have been offered a separation benefits package, but have not yet reached your separation date and are offered a position within the salary and geographical parameters as set forth in the Summary Plan Description (SPD) of your separation package, then you are no longer eligible for your separation benefits package. To discuss in more detail, please contact your HRBP or Talent Acquisition Advisor.
Residents of Colorado
Click here to request this role’s pay range
Employees working in roles that the Company determines require routine collaboration with external stakeholders, such as customer-facing commercial, or research-based roles, will be expected to comply not only with Company policy but also with policies established by such external stakeholders (for example, a requirement to be vaccinated against COVID-19 in order to access a facility or meet with stakeholders). Please understand that, as permitted by applicable law, if you have not been vaccinated against COVID-19 and an essential function of your job is to call on external stakeholders who require vaccination to enter their premises or engage in face-to-face meetings, then your employment may pose an undue burden to business operations, in which case you may not be offered employment, or your employment could be terminated. Please also note that, where permitted by applicable law, the Company reserves the right to require COVID-19 vaccinations for positions, such as in Global Employee Health, where the Company determines in its discretion that the nature of the role presents an increased risk of disease transmission.
Current Employees apply HERE
Current Contingent Workers apply HERE
US and Puerto Rico Residents Only:
Our company is committed to inclusion, ensuring that candidates can engage in a hiring process that exhibits their true capabilities. Please click here if you need an accommodation during the application or hiring process.
For more information about personal rights under Equal Employment Opportunity, visit:
Pay Transparency Nondiscrimination
We are proud to be a company that embraces the value of bringing diverse, talented, and committed people together. The fastest way to breakthrough innovation is when diverse ideas come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another’s thinking and approach problems collectively. We are an equal opportunity employer, committed to fostering an inclusive and diverse workplace.
Residents of Colorado:
Click here to request this role’s pay range.
Learn more about your rights, including under California, Colorado and other US State Acts
Search Firm Representatives Please Read Carefully
Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.
Flexible Work Arrangements:Hybrid
Shift:1st - Day
Valid Driving License: