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Job Details

Bristol Myers Squibb

Associate Director, Customer & Market Insights (R1558369-en-us)

Customer Service

Customer Service



Princeton, New Jersey, United States

At Bristol Myers Squibb, we are inspired by a single vision – transforming patients’ lives through science. In oncology, hematology, immunology and cardiovascular disease – and one of the most diverse and promising pipelines in the industry – each of our passionate colleagues contribute to innovations that drive meaningful change. We bring a human touch to every treatment we pioneer. Join us and make a difference.

This role is responsible for conceptualizing and executing primary (qualitative and quantitative) and secondary access and pricing market research projects and analyses to help drive data-based decision making. The role may be aligned to US and/or Worldwide market scope and will include application to the Value, Access and Payment topics for a specific therapeutic area. Further specialization of activities, depending on the role assignment, can include application of value and access insights to inform communications, early development asset planning, late stage development / launch asset planning and brand performance management.

Key Responsibilities include:

Vision & Strategy :

  • Provides leadership for Access Market Research efforts, developing and deploying innovative market research techniques that reflect best practices, in order to develop key strategic customer insights and drive superior decision-making
  • Accurately assesses market access business issues faced by Brands/TAs and develops the appropriate market research design to address them, providing superior analysis and reasoned solutions
  • Synthesizes data from multiple sources to bring added value to research studies, then draws and communicates customer insights in a business-oriented, concise and meaningful way to be delivered to the Brands/TAs

Core Activities:

  • Identifies, gathers, and rigorously analyzes primary information to generate deep Access understanding and insights for designated TAs and channel (payers, institutions, providers)
  • Applies and utilizes best practices for conducting primary research to help shape product strategy
  • Analyzes need for primary research activities and scope, based on all existing research, resources and knowledge base within BMS
  • Integrates findings from primary research and syndicated market research studies and reports at the TA level to generate deep insights
  • Translates insights into actionable recommendations for the Access organization
  • Continuously assesses current and new vendor capabilities and expertise by TA/channel


  • Supports the Senior Director of Access & Pricing Market Research in being the primary point of contact for Access market research and insights needs
  • Works with vendors to obtain and analyze Access-related research
  • Liaises with Brand team to ensure all Access insights are incorporated into broader brand strategy and identifies any opportunities for cross-customer research
  • Works closely with Access Analytics team to develop and maintain analytical tools that drive strategic insights including evaluation of primary and secondary data sources and emerging methodologies

List of minimum requirements


  • BA/BS in Marketing, Business, Market Research, Mathematics, Finance, Economics, Engineering, Social Science, other Scientific degrees or equivalent required
  • Advanced degree in General Business, Finance, Economics, Market Research, Operations Research, Statistics, Engineering, or other Scientific degrees preferred

Experience – Responsibility and minimum number of years

  • 5-8+ years insights generation experience
  • Pharmaceutical industry experience and understanding of access and pricing landscape in US/exUS strongly desired; therapeutic category knowledge for relevant job scope strongly desired

Competencies – knowledge, skills, abilities and other

  • Proven ability to effectively operate and influence cross-functionally while managing a heavy workload
  • Excellent project management skills, in a face-paced environment, with demonstrated ability to lead multiple projects and priorities
  • Superior analytical skills with proficiency in a broad range of primary market research methodologies
  • Critical and logical thinking skills to develop actionable insights and recommendations from research
  • Strong interpersonal skills with the ability to work with diverse teams
  • Working knowledge of secondary healthcare data (e.g. prescription and patient databases)
  • Strong written and verbal communication skills
  • Ability to quickly gain therapeutic knowledge
  • Strong presentation skills
  • Travel required: <10%

Around the world, we are passionate about making an impact on the lives of patients with serious diseases. Empowered to apply our individual talents and diverse perspectives in an inclusive culture, our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues.

Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives.

Physical presence at the BMS worksite or physical presence in the field is an essential job function of this role which the Company deems critical to collaboration, innovation, productivity, employee well-being and engagement, and enhances the Company culture.

To protect the safety of our workforce, customers, patients and communities, the policy of the Company requires all employees and workers in the U.S. and Puerto Rico to be fully vaccinated against COVID-19, unless they have received an exception based on an approved request for a medical or religious reasonable accommodation. Therefore, all BMS applicants seeking a role located in the U.S. and Puerto Rico must confirm that they have already received or are willing to receive the full COVID-19 vaccination by their start date as a qualification of the role and condition of employment. This requirement is subject to state and local law restrictions and may not be applicable to employees working in certain jurisdictions such as Montana. This requirement is also subject to discussions with collective bargaining representatives in the U.S.

Our company is committed to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace adjustments and ongoing support in their roles. Applicants can request an approval of accommodation prior to accepting a job offer. If you require reasonable accommodation in completing this application or if you are applying to a role based in the U.S. or Puerto Rico and you believe that you are unable to receive a COVID-19 vaccine due to a medical condition or sincerely held religious belief, during or any part of the recruitment process, please direct your inquiries to Visit to access our complete Equal Employment Opportunity statement.

Any data processed in connection with role applications will be treated in accordance with applicable data privacy policies and regulations.