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Job Details

Bristol Myers Squibb

Associate Director, Customer and Market Insights, Oncology

Customer Service

Customer Service


Princeton, New Jersey, United States

Working with Us
Challenging. Meaningful. Life-changing. Those aren’t words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You’ll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams rich in diversity. Take your career farther than you thought possible.

Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives. Read more:

Associate Director, Customer and Market Insights (Oncology):

This role is responsible for conceptualizing and executing primary (qualitative and quantitative) and secondary strategic and tactical market research projects and analyses to help drive data-based decision making. The role will be aligned to the US Oncology team focused on solid tumors. Further specialization of activities will include application of insights to inform brand communications for HCPs/patients, development / launch asset planning and brand performance management. An integral member of the team for strategic assessment of launch/brand/portfolio, bringing expertise in Target Product Profile optimization, branding, communication /message testing, forecasting, drivers/barriers, objection handling and integration of primary and secondary insights to track in-market performance.

Key Responsibilities and Major Duties

  • Provides leadership for Customer Insights efforts, developing and deploying innovative market research techniques that reflect best practices, in order to develop key strategic customer insights and drive superior decision-making

  • Accurately assesses business issues faced by the tumor team and develops the appropriate market research design to address them, providing superior analysis and reasoned solutions

  • Synthesizes data from multiple sources to bring added value to research studies, then draws and communicates customer insights in a business-oriented, concise and meaningful way to be delivered to the business team

  • Consistently develops and recommends reasonable, data-driven business-building ideas and encourages the use of customer and market insights to inform business decisions

  • Demonstrates mastery of primary research designs and analysis, and independently develops customized non-standard research solutions to address complex, multi-faceted tactical and strategic business issues

  • Understands complex clinical and scientific data and is able to integrate that understanding into the brand insights.

  • Develops Market Research plans aligned to business need through collaboration with Oncology BI&A and brand teams, creating synergies and eliminating duplication

List of minimum requirements

  • Bachelor’s degree in General Business, Marketing, Finance, Economics, Market Research, Mathematics, Statistics, Engineering, Operations Research, Social Science, or other Scientific degrees, or related field required

  • Advanced degree preferred

Competencies – knowledge, skills, abilities and other

  • 5 + years of relevant market research experience

  • Pharmaceutical industry experience strongly preferred; therapeutic category knowledge for relevant job scope strongly desired.

  • Recent launch experience of innovative pharmaceutical brand in the US market highly desirable.

  • Ability to clearly understand and utilize complex clinical and medical information as it pertains to integrating into market insights

  • Expertise in branding, communication /message testing, drivers/barriers, objection handling research in preparation for launching a new medicine in an innovative category

  • Understanding of demand studies used for forecasting new product launches

  • Demonstrated understanding of developing and deploying market performance metrics (KPI’s)

  • Experience in the key functional areas of market research, including design and analysis of primary market research, secondary data analysis and some experience with forecasting/modeling, required

  • Demonstrated ability to lead a team, provide direction and oversight, and motivate others

  • Proven ability to effectively operate and influence cross-functionally and be a team player

  • Strong technical understanding of marketing research models and deep knowledge and experience across multiple complex research tools

  • Concise and impactful written and verbal communication skills

  • Ability to work in a face-paced environment, handle multiple projects simultaneously and deliver high quality business results within tight deadlines

If you come across a role that intrigues you but doesn’t perfectly line up with your resume, we encourage you to apply anyway. You could be one step away from work that will transform your life and career.

Uniquely Interesting Work, Life-changing Careers
With a single vision as inspiring as “Transforming patients’ lives through science™ ”, every BMS employee plays an integral role in work that goes far beyond ordinary. Each of us is empowered to apply our individual talents and unique perspectives in an inclusive culture, promoting diversity in clinical trials, while our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues.

On-site Protocol
Physical presence at the BMS worksite or physical presence in the field is a necessary job function of this role, which the Company deems critical to collaboration, innovation, productivity, employee well-being and engagement, and it enhances the Company culture.

COVID-19 Information
To protect the safety of our workforce, customers, patients and communities, the policy of the Company requires all employees and workers in the U.S. and Puerto Rico to be fully vaccinated against COVID-19, unless they have received an exception based on an approved request for a medical or religious reasonable accommodation. Therefore, all BMS applicants seeking a role located in the U.S. and Puerto Rico must confirm that they have already received or are willing to receive the full COVID-19 vaccination by their start date as a qualification of the role and condition of employment. This requirement is subject to state and local law restrictions and may not be applicable to employees working in certain jurisdictions such as Montana. This requirement is also subject to discussions with collective bargaining representatives in the U.S.

BMS is dedicated to ensuring that people with disabilities can perform complex functions through a transparent recruitment process, reasonable workplace adjustments and ongoing support in their roles. Applicants can request an accommodation prior to accepting a job offer. If you require reasonable accommodation in completing this application, or in any part of the recruitment process, direct your inquiries to Visit to access our complete Equal Employment Opportunity statement.

BMS will consider for employment qualified applicants with arrest and conviction records, pursuant to applicable laws in your area.

Any data processed in connection with role applications will be treated in accordance with applicable data privacy policies and regulations.