Paid Media Specialist (Remote)

The Paid Search Specialist will be responsible for planning, building, and optimizing demand and lead generation across our footprint through search engine marketing (SEM). As a member of the digital marketing team, you will help drive exceptional growth for our sales teams. You will collaborate cross-functionally to leverage data and analytics to drive our go-to-market strategies and campaigns. Job Description - Develop and execute Paid Search strategies to drive brand awareness and sales conversions for Residential & Business digital channels - Continuous optimization of ad campaigns based on brand messaging and service offerings - Monitor and evaluate search results and performance across the major search channels - Perform keyword research in coordination with business objectives to optimize existing content and uncover new opportunities - Provide SEM/SEO analysis and recommendations in coordination with elements and structure of websites and web pages - Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance to goals - Collaborate with sales and marketing teams to develop innovative and high-performing assets Requirements - 2+ years’ experience with planning and implementing successful SEM/SEO strategies - Adept in Google Analytics, Google Tag Manager & Google Ads - Experience web analytics, marketing, and business development - Experience with A/B testing and other testing metrics - Proficiency in MS Excel, PowerPoint, and Word - Deep knowledge of analytics platforms - Ability to analyze data and provide evidence-based recommendations - Sense of ownership and pride in your performance and its impact on company’s success - Critical thinker and problem-solving skills - Cross-team collaborator - Great interpersonal and communication skills - Bonus: Knowledge of HTML, CSS, JavaScript