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Job Details

Herc Rentals

Equipment Sales Representative

Equipment/Technology Specialist

Equipment and Facilities Specialist


Bonita Springs, Florida, United States

Founded in 1965, Herc Rentals is one of the leading equipment rental suppliers in North America with trailing twelve month total revenues of nearly $3.3 billion as of March 31, 2024. Herc Rentals’ parent company, known as Herc Holdings Inc., listed on the New York Stock Exchange on July 1, 2016, under the symbol “HRI.” Herc Rentals serves customers through approximately 412 locations and has approximately 7,600 employees in North America.

Short Description

The Used Equipment Sales Representative’s responsibility is to work with the field operations and fleet planning teams and drive used equipment sales through retail channels with the best possible pricing, balanced by volume of deletes. The position will report to the Senior Director of Fleet Planning. This position will have significant interactions with regional fleet, operations and sales personnel. This position will be responsible for annual dispositions of approximately $6m - $15m in assets (OEC). They will identify sales opportunities using leads and networking at disposal locations. They will assist and support in all aspects of remarketing to sell the used equipment. The strategic objective of the position is to maximize sales price (proceeds) and volume of sales based on business plan disposal targets.


Optimize Proceeds through the Retail sales channel

Identify opportunities for used equipment sales

Identify fleet which is underutilized and aged and market for sales.

Evaluate sales pricing to maximize gain balanced by target volume.

Determine geographic optimization for dispositions

Source fleet internally to sell

Provide leadership and guidance to locations on used equipment sales, knowledge and how condition effects sales.

Strive for continual improvement in revenue generation.

Maintain sales customer management tool including sales calls, wins, lost sales and reason for lost sale.

Negotiate pricing, logistics, etc to complete sale.

Follow up with sales customers to ensure customer satisfaction and additional leads.

Support all aspects of selling used equipment (including assisting in picture compliance)

Follow up with customers on past due balances to ensure we receive money timely

Educational Background

Bachelor’s Degree in Business Administration or related field. Will consider experience in lieu of a degree

Conditions of Employment

Strong working knowledge of excel

Experience in the used equipment market including retail sales


  • Strong Excel skills
  • Strong listening and communication skills
  • Ability and eagerness to be intimately involved with the business and contribute to business success
  • Ability to convince in situations without formal authority
  • Effectively interact with all levels of the organization from Fleet Managers to Operations to Sales

Compensation Data

Base salary of $35,000 with commission from $60,000-$80,000

Req #: 57314

Please be advised that the actual salary offered for any position is subject to the company's sole discretion and may be influenced by various factors, including but not limited to the candidate's qualifications, experience, location, and overall fit for the role.

Herc Rentals values its employees and provides excellent compensation and benefits packages which are not limited to the following.

Keeping you healthy

Medical, Dental, and Vision Coverage

Life and disability insurance

Flex spending and health savings accounts

Virtual Health Visits

24 Hour Nurse Line

Healthy Pregnancy Program

Tobacco Cessation Program

Weight Loss Program

Building Your Financial Future

401(k) plan with company match

Employee Stock Purchase Program

Life & Work Harmony

Paid Time Off (Holidays, Vacations, Sick Days)

Paid parental leave.

Military leave & support for those in the National Guard and Reserves

Employee Assistance Program (EAP)

Adoption Assistance Reimbursement Program

Tuition Reimbursement Program

Auto & Home Insurance Discounts

Protecting You & Your Family

Company Paid Life Insurance

Supplemental Life Insurance

Accidental Death & Dismemberment Insurance

Company Paid Disability Insurance

Supplemental Disability Insurance

Group Legal Plan

Critical Illness Insurance

Accident Insurance

Herc does not discriminate in employment based on the basis of race, creed, color, religion, sex, age, disability, national origin, marital status, sexual orientation, citizenship status, political affiliation, parental status, military service, or other non-merit factors.