Senior Market Intelligence Specialist-2

Who we want

• Hard-working winners. Confident, competitive and results-oriented professionals who create a track record of success.
• Dedicated achievers. People who thrive in a fast-paced environment and will stop at nothing to ensure a project is complete and meets regulations and expectations.
• Effective communicators. People who can interpret information clearly and accurately to concisely communicate results and recommendations to stakeholders.
• Collaborative partners. People who build and leverage cross-functional relationships to bring together ideas, information, use cases, and industry analyses to develop best practices.

What you will do

• Understand the market positioning and strengths of key competitors
• Communicate market intelligence to the appropriate stakeholders
• Describe the basic offerings of a product line and their value to the customer
• Gather and apply market research in decision making
• Assist in the planning, design and implementation of a market research project
• Understand key products and services in the industry
• Research and collect product information, service information and marketing literature
• Understand and assist in development of an obsolescence plan
• Assist with researching new markets, opportunities and segments to support new product development
• Understand key marketing philosophies around product branding
• Identify key elements within a new product's Value Proposition that require evidence
• Utilize the appropriate commercialization plans to put in place to earn new customers or expand in current categories
• Know the market positioning and strengths of key competitors
• Understand the differences between customers; non-users, exclusive users, competitive users and multi-brand users
• Apply market data, use planning tools, and seek expert opinions when analyzing channel strategies
• Understand and describe the concepts and importance of sales forecasting
• Understand and assist in development of a product lifecycle management (PLCM) plan
• Research and apply internal and external data sources for developing pricing
• Utilize market data, planning tools, and expert resources to recommend marketing strategies
• Understand measurements of business performance and how to anticipate trends

What you need

• Bachelor’s degree in marketing, business or related discipline required
• 2+ years of work experience required
• 2+ years medical device or marketing experience preferred
• Excellent presentation and interpersonal communications skills
• Strong analytical and problem-solving skills
• Ability to manage multiple projects while delivering on established timelines
• Ability to be persuasive in the absence of organizational authority
• Must be able to understand and work within complex interdivisional procedures and policies
• Demonstrated proficiency in Microsoft Office (Excel, Word & PowerPoint)

What We Offer

• A winning team driven to achieve our mission and deliver remarkable results
• Quality products that improve the lives of customers and patients
• Ability to discover your strengths, follow your passion and own your own career

Learn more about Stryker:
https://www.stryker.com/