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Executive Director Integrated Experience Planner - Lung/TA-Xm (Remote) (349036BR)

Executive

Executive Director

Yearly

No

East Hanover, New Jersey, United States

Bringing life-changing medicines to millions of people, Novartis sits at the intersection of cutting-edge medical science and innovative digital technology. As a global company, the resources and opportunities for growth and development are plentiful including global and local cross functional careers, a diverse learning suite of thousands of programs & an in-house marketplace for rotations & project work. With a strong medicines pipeline our current transformation will not just deliver growth for our business but continue to allow us to bring innovative medicines to patients quickly.<br><br>The Executive Director, Integrated Customer Experience Planning and Optimization is responsible for establishing the patient & HCP experience strategy and designing integrated plans to deliver customer-centric campaigns and experiences across the Integrated Marketing & Customer Experience, US Pharma organization. This individual will be aligned to specific brands and will report directly to the Head of Customer Experience Planning and Optimization. The Executive Director will be charged with translating the overall communication strategy into actionable go-to-market activities that create a unified HCP & patient experience across their respective brands. This individual will collaborate with the Marketing Strategy Leads, Data, Insights, Analytics, the Content Lab and the NGE Marketing Team, as well as external partners, to architect an omnichannel customer experience for that deliver against the defined product strategy and objectives.<br><br>It is expected that they can navigate complicated multi-functional agency teams and brand/business relationships; and develop and deliver a strong point of view to internal and external audiences, while quickly shifting gears based on ongoing data-based insight gathering to meet the requirements of the business. This individual will draw upon previous experiences to confidently drive decisions while navigating ambiguity with the intent to help client and agency teams drive marketing focus and program accountability for business success. <br><br>The Executive Director, Integrated Customer Experience Planning and Optimization Lead is charged with expertly shaping overall communication strategy into actionable go-to-market activities that create a unified customer experience across brand programs and both HCPs and patients for a specific brand. This role serves as the primary interface for the Senior Marketing Strategists on NPC’s most dynamic, complex, and commercially successful brands. This includes close collaboration with Marketing Strategy and a team of experts in content, data, and channel execution, as well as external partners, to architect an omnichannel customer experience for Novartis brands that deliver against the defined Product strategy and objectives.<br><br>Drawing on substantial industry experiences, it is expected that the incumbent can navigate complicated multi-functional agency teams and brand/business relationships; and develop and deliver a strong and sophisticated points of view to internal and external audiences, while quickly shifting gears based on ongoing data-based insight gathering to meet the requirements of the business. This individual will draw upon previous experiences to confidently drive decisions while navigating ambiguity with the intent to help client and agency teams drive marketing focus and program accountability for business success. <br><br>Your responsibilities include, but are not limited to:<br>• Primary contact with Senior Marketing Strategists to translate complex brand-specific and customer-centric concepts and strategies into personalized campaigns<br>• Business acumen to quickly analyze and understand the brand experience dynamics and effectively drive their team to synthesize internal and external insight and analytics to execute cohesive and coordinated campaigns and tactics across all touchpoints (digital and physical)<br>• Collaboration with the Customer Engagement organization to effectively plan a cohesive HCP experience across digital and physical touchpoints for the assigned Brand<br>• Recognized expert at designing and delivering human-centered experiences that solve a specific customer need and strategically apply behavior science to change behavior and achieve improved patient outcomes. This includes analyzing and synthesizing client research, recommending and designing custom insight work like journeys and translating secondary sources into relevant insights about the business.<br>• Define and develop a point of view on the patient experience of the brand and the category it plays to shape marketing strategy. Understand how HCPs and patients navigate to and from brands in the category; uncover barriers and opportunities to optimize patient or HCP experience; define the human opportunity to drive greater brand growth.<br>• Identify knowledge gaps and develop and execute custom research (partnering with the Data, Insights and Analytics) to address specific client outages: work with business lead and subject matter experts, develop and execute specific agency or Novar-tis capabilities to bring fresh perspective and identify opportunities to change or refine current assumptions about patient or HCP behavior in the category<br>• Drive the plan to achieve overall business objectives, collaborating closely across internal and external teams who may have accountability for executing parts of the integrated plan that reside outside of the Marketing and Customer Experience organization (e.g., PSS, Communications, Patient Engagement). This includes linking specific business and marketing objectives to high-level engagement opportunities<br>• Apply audience journey insights to drive channel selection and set communication priorities to direct overall planning approach to marketing KPIs that will achieve a patient or HCP behavior change.<br><br>Our selection process will prioritize US-based associates whose roles may be changing or may be impacted as a result of the Transforming for Growth reorganization. This is a US based position. No international relocation will be provided for this position.<br> <br>This position can be based remotely anywhere in the U.S. (there may be some restrictions based on legal entity). Please note that this role would not provide relocation as a result. The expectation of working hours and travel (domestic and/or international) will be defined by the hiring manager.<br><br>[#video#o https://www.youtube-nocookie.com/embed/ggbnzRY9z8w{#400,300#}#/video#]