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Job Details

Sinclair Broadcast Group Inc.

General Sales Manager


General Manager


Wilkes Barre, Pennsylvania, United States

WOLF/WQMY/WSWB is looking for a strong General Sales Manager to help guide our sales efforts. This position requires an individual who possesses strong leadership skills who can direct a local sales team in selling new business and creating revenue streams through a multi-screen integrated approach. The candidate must have a successful track record in sales management, staff recruitment and developmental skills as well as strong leadership capabilities.

In this position you will:

  • Develop a high performing sales team that meets or exceeds revenue goals by driving client results through creative marketing solutions.
  • Develop sales strategies, plans and alignment in support of revenue goals.
  • Achieve client results, satisfaction and retention.
  • Effectively manage sales operations including inventory, OSI, SELL, Cognos and others as determined by the General Manager.
  • Achieve strong performance of Local, Regional and National accounts.
  • Manage and control sales revenue by developing strong relationships with local clients
  • Other responsibilities as assigned.


  • 3-5 years’ experience in TV sales management
  • Hands on TV advertising sales and operational background is a must
  • Ability to meet revenue budgets via digital interactive and other approaches
  • Strong and positive leadership skills
  • Highly skilled leader, negotiator and motivator
  • Excellent written and oral communication skills
  • Proficiency using Word, Excel, PowerPoint, and OSI is preferred
  • Must have a valid driver's license and a good driving record

Additional responsibilities will include:

  • Exceeding revenue goals
  • Forecasting, Inventory Control and Pricing
  • Sales Promotion
  • Development of non-traditional revenue sources, as well as new media and strategic planning
  • Excellent inventory management is essential
  • Knowledge of Nielsen and Comscore ratings services, and familiarity with OSI a plus!

Sinclair Broadcast Group, Inc. is proud to be an Equal Opportunity Employer and Drug Free Workplace!