GPS Strategy and Analytics Marketing Manager —Government & Public Services

GPS Strategy and Analytics Marketing Manager -Government & Public Services

Location - Flexible

Are you a marketing and communications professional who is unafraid to think differently, always going the extra mile, and keeps current on the latest marketing trends? Are you looking to take your skills to the next level? Are you interested in working with different businesses executing strategic marketing campaigns? Do you thrive in a fast-paced environment, working with colleagues in a virtual setting, to meet our business and client needs?

The ideal candidate will be an experienced marketing professional - with a strong desire to grow in industry knowledge and professional services marketing- with an ability to work collaboratively with individuals at all levels of a matrix organization.

Work you'll do

The GPS Strategy and Analytics Marketing Manager will support the Government and Public Services (GPS) consulting business, with emphasis on Strategy and Analytics (S&A) offering portfolio campaigns and the Deloitte AI Institute for Government (DAIIG). This professional will work closely with the GPS Marketing Leader and the S&A and DAIIG business leaders to differentiate the Deloitte brand, drive Deloitte's business priorities forward, innovate new marketing and communications solutions, and deliver distinct client experiences. Specific areas of focus include:

• Marketing & Communications Fundamentals: Experienced understanding of marketing and communications practices and technology to drive business goals
• Project Management and Campaign Activation: Lead in the development, maintenance, and execution of integrated marketing campaigns spanning events, digital channels, social media, email marketing, and video/written content
• Writing: Comfort with drafting different types of content spanning POVs, client success stories, video scripts/story boards
• Thoughtware Execution and Commercialization: Design facilitation, editing, internal and external announcements, web postings, etc.
• Content Development: Develop and edit content and collateral material and refreshing website content for consistent messaging and clear voice
• Social Media: Creation and implementation of full social media plans for campaigns
• Digital Marketing: Experience in digital marketing concepts spanning SEO, website development and design concepts
• Event Management: Includes strategy, planning logistics, invitations, registration, conference materials and on-site assistance to create an experience
• Impact Reporting: Gathers ROI data and inputs data into standard reports, focusing on data accuracy, storytelling, outcomes, etc.
• Budget Management: Plan and manage marketing budgets for campaigns
• Business Advisor: Serve as strategic marketing advisor to key stakeholders within areas of responsibility - assist with articulation of value propositions, develop marketing objectives in support of key priorities

• Experience working within the government professional services market a plus
• Experience in products marketing a plus
• Experience in a professional services marketing organization
• Experience marketing technical services and issues spanning AI, robotic process automation and cognitive
• Strong executive presence, professional client service manner, demonstrated ability to take initiative, confident
• Advanced communication skills - across variety of stakeholder groups - with ability to pivot
• Strong persuasive skills; able to gain consensus through influence
• Strong negotiation and problem-solving skills; flexibility and adaptability
• Detail-oriented with excellent follow-through skills
• Innovative thinker who brings new ideas to the discussion
• Strong team player with the ability to work in a matrixed organization with a virtual team
• Organized with ability to prioritize and manage client expectations across multiple, competing projects/priorities with aggressive due dates and quick turn-around times
• Proficiency in MS Office Products including Word, Excel and PowerPoint

• Bachelor's degree required (Business, Marketing or Communications preferred)
• 10+ years of experience
• Travel up to 10% (while travel of up to 10% is a requirement of the role, due to COVID-19, non-essential travel has been suspended until further notice.)
• Must be legally authorized to work in the United States without the need for employer sponsorship, now or at any time in the future.