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Job Details

UnitedHealth Group

Specialist, Marketing Business Development - Advisory Board - Washington, DC or Telecommute


Clinical Care Specialist/Staff Nurse


Washington, Washington DC, United States

Combine two of the fastest-growing fields on the planet with a culture of performance, collaboration and opportunity and this is what you get. Leading edge technology in an industry that is improving the lives of millions. Here, innovation is not about another gadget; it is about making health care data available wherever and whenever people need it, safely and reliably. There is no room for error. If you are looking for a better place to use your passion and your desire to drive change, this is the place to be. It's an opportunity to do your life's best work.(sm)

This role is for Optum/United Health Groups’ Research arm, Advisory Board.
Advisory Board is a best practice research firm that was acquired by Optum in 2017. For over 40 years, Advisory Board research has been the health care industry’s guiding light, bringing our provider and service provider members closer to best practice performance. We help leaders and future leaders in the health care industry work smarter and faster by providing provocative insights, actionable strategies, and practical tools to support execution. Learn more about Advisory Board by visiting

As Specialist of Marketing Business Development, you will partner with marketing and sales leaders to better align marketing efforts in support of lead generation.

Acting as the frontline of lead management and qualification, you’ll apply your keen understanding of the Advisory Board products, business model, sales organization, and scoring methodology to turn leads into marketing qualified leads. You will manage the lead qualification and assignment process from beginning to end, ensuring that our prospective customers make their way to our sales teams in a timely manner. Working in a fast-paced, high-volume business, you will hardwire scalable processes that ensure best practices in lead generation and data management. Observant and data-driven, you will look for patterns in qualification and conversions to draw insights and inform campaign strategy. In your new role, you’ll join a talented team of marketers responsible for generating valuable new business leads; renewing and engaging our current members; and growing brand awareness in the market.

You’ll enjoy the flexibility to telecommute* from anywhere within the U.S. as you take on some tough challenges.

Primary Responsibilities:

  • Act as the frontline of lead management and qualification, at times interfacing with existing and prospective consumers to understand their needs
  • Manage technical aspects of key marketing systems (marketing automation, CRM) used to generate, distribute, and report on leads
  • Establish and maintain scalable processes that ensure best practices in campaign and lead management
  • Create and maintain metrics reports on marketing and sales activities and effectiveness and business impact
  • Analyze marketing and sales data to develop insights and make recommendations on areas for optimization
  • Monitor and maintain data quality within the marketing database
  • Evaluate new forms of marketing automation to improve and optimize marketing team performance
  • Utilize marketing automation tools for tracking client activity and behavior patterns
  • Develop an expert understanding Advisory Board products, business model, sales organization, and scoring methodology
  • Effectively collaborate with a wide range of stakeholders
  • Provide sales an understanding of how marketing supports them through lead processes and lead generation, as well as identify feedback from sales to help grow overall marketing strategy
  • Partner with the internal sales team to coordinate meetings, accelerate discussions, and provide sales support to help close business
  • Support key initiatives across the marketing department, acting as a pivot player when needed

You’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications:

  • Bachelor’s degree from an accredited college/university
  • 2+ years of professional experience in a marketing or sales support role, or similar
  • Experience with Salesforce or other CRM
  • Demonstrated proficiency in Microsoft Office products (Outlook, Word, PowerPoint, and Excel)
  • Demonstrated understanding of the customer journey and how it maps to marketing activities such as lead generation, sale enablement, and customer renewals
  • Full COVID-19 vaccination is an essential job function of this role. Candidates located in states that mandate COVID-19 booster doses must also comply with those state requirements. UnitedHealth Group will adhere to all federal, state and local regulations as well as all client requirements and will obtain necessary proof of vaccination, and boosters when applicable, prior to employment to ensure compliance. Candidates must be able to perform all essential job functions with or without reasonable accommodation

Preferred Qualifications:

  • Experience working in a highly matrixed organization as a team player and firm citizen
  • Experience with Eloqua or other marketing automation technology
  • Experience with Domo or other data visualization software
  • An existing understanding of the health care industry
  • Knowledge of digital marketing methods and best practices
  • Current resident of any of the following cities: Boulder, CO; Colorado Springs, CO; Dallas, TX; Hartford, CT; Houston, TX; Minneapolis, MN; Nashville, TN; Phoenix, AZ; Pittsburgh, PA; St. Louis, MO; Tampa, FL
  • Propensity for easily mastering new technologies
  • Reliable, strong work ethic, and self-motivated with the ability to manage multiple projects at the same time in a fast-paced environment
  • Technically savvy with the ability to surface insights from data
  • Interest in growing a career in marketing
  • Must be able to work effectively with the sales and client services teams to convey accurate customer requirements
  • Excellent written and verbal communication coupled with time management skills

To protect the health and safety of our workforce, patients and communities we serve, UnitedHealth Group and its affiliate companies require all employees to disclose COVID-19 vaccination status prior to beginning employment. In addition, some roles and locations require full COVID-19 vaccination, including boosters, as an essential job function. UnitedHealth Group adheres to all federal, state and local COVID-19 vaccination regulations as well as all client COVID-19 vaccination requirements and will obtain the necessary information from candidates prior to employment to ensure compliance. Candidates must be able to perform all essential job functions with or without reasonable accommodation. Failure to meet the vaccination requirement may result in rescission of an employment offer or termination of employment

Careers with Optum. Here's the idea. We built an entire organization around one giant objective; make health care work better for everyone. So when it comes to how we use the world's large accumulation of health-related information, or guide health and lifestyle choices or manage pharmacy benefits for millions, our first goal is to leap beyond the status quo and uncover new ways to serve. Optum, part of the UnitedHealth Group family of businesses, brings together some of the greatest minds and most advanced ideas on where health care has to go in order to reach its fullest potential. For you, that means working on high performance teams against sophisticated challenges that matter. Optum, incredible ideas in one incredible company and a singular opportunity to do your life's best work.(sm)

Colorado, Connecticut or Nevada Residents Only: The salary range for Colorado residents is $54,400 to $97,000. The salary range for Connecticut / Nevada residents is $60,000 to $106,700. Pay is based on several factors including but not limited to education, work experience, certifications, etc. In addition to your salary, UnitedHealth Group offers benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with UnitedHealth Group, you’ll find a far-reaching choice of benefits and incentives.

*All Telecommuters will be required to adhere to UnitedHealth Group’s Telecommuter Policy.

Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

UnitedHealth Group is a drug - free workplace. Candidates are required to pass a drug test before beginning employment.