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Job Details

Marketing Specialist I


Clinical Care Specialist/Staff Nurse


Bogotá, Bogota D.C., Colombia

Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Come make an impact on the communities we serve as we help advance health equity on a global scale. Here, you will find talented peers, comprehensive benefits, a culture guided by diversity and inclusion, career growth opportunities and your life’s best work.SM

This is an opportunity to join an accomplished, diverse, global Talent Marketing team in crafting and delivering talent experiences that impact why people choose to work here. Reporting to the Associate Director, Talent Marketing you will help prioritize work for activation team members and agency partners to ensure the agility needed to meet long- and short-term business goals.

The Talent Marketing Specialist supports tactics that ensure Optum Talent Acquisition in LATAM attracts and engages qualified candidates through brand awareness and paid media, maintaining a full pipeline of leads for the annual hiring cycle. The Specialist also collaborates on enterprise-wide Talent Marketing projects as needed.

Key Responsibilities:

  • Maintain master campaign calendars and partner with talent content team, agency representatives, and talent acquisition leaders to prioritize and sequence work and keep activations on track

  • Act as a liaison between agency and internal departments to manage the execution of owned, shared, and paid media

  • Facilitate campaign progress reports by gathering and reporting on performance metrics, and using this data to optimize campaign tactics

  • Influence discussions with talent partners by driving decision-making based on campaign insights

  • Manage expectations for business partners regarding deliverables and service level agreements (SLAs)

  • Ensure all marketing-related content is standardized across talent facing touchpoints, including newsletters, emails, videos, case studies, in-app messaging, sell sheets, FAQs, blog posts, etc.

  • Ensure all campaigns are documented correctly within our planning tools (Workfront, Opal, SmartSheet, etc.)

  • Maintain media budgets and report on forecast vs actuals

  • Assist with job board account set up, training demonstrations, and relationship management

  • Demonstrate strong attention to detail and strive for flawless execution

  • Demonstrate a "roll up your sleeve and get the right stuff done" attitude

  • Maintain strong working knowledge of internal policies and procedures

Required Skills:

  • Bachelor’s Degree (or Associate’s degree with additional 2 years of experience)

  • 2+ years of experience in project management and consulting/advising stakeholders

  • 2 years of marketing/communications experience

  • C1 level of English

  • Experience managing +2 campaigns/projects at the same time and prioritizing work accurately

  • Basic proficiency with project management software and Microsoft Office Suite

  • Experience presenting data and insights in a visual, understandable, and actionable way

Careers with Optum. Our objective is to make health care simpler and more effective for everyone. With our hands at work across all aspects of health, you can play a role in creating a healthier world, one insight, one connection and one person at a time. We bring together some of the greatest minds and ideas to take health care to its fullest potential, promoting health equity and accessibility. Work with diverse, engaged and high-performing teams to help solve important challenges.

At OPTUM, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone–of every race, gender, sexuality, age, location and income–deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes — an enterprise priority reflected in our mission.

Diversity creates a healthier atmosphere: OPTUM is an Equal Employment Opportunity/Affirmative Action employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

Key words: Marketing Specialist, Marketing, Bogota, Colombia.