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Job Details
Penn Medicine
Web Content Coordinator II
Description
Penn Medicine is dedicated to our tripartite mission of providing the highest level of care to patients, conducting innovative research, and educating future leaders in the field of medicine. Working for this leading academic medical center means collaboration with top clinical, technical and business professionals across all disciplines.Today at Penn Medicine, someone will make a breakthrough. Someone will heal a heart, deliver hopeful news, and give comfort and reassurance. Our employees shape our future each day. Are you living your life's work?
Job Title: Web Content Coordinator II
Department: Radiology Learning Center
Location: Hospital of the University of Pennsylvania - 3400 Spruce St
Entity: CPUP
Hours: 8-4:30 and hybrid (Typically 1-2 days per week in the office).
Summary:
- The Web Content Coordinator II is a specialist in digital marketing and content strategy who excels at creating and managing content for websites, social media and digital advertising campaigns. In addition to overseeing content creation, this role will provide consultative web project management to ensure the digital strategy aligns with marketing goals and objectives. Working under moderate supervision, the Web Content Coordinator II's key areas of responsibility include: -Writing, editing and managing the creation of content for Penn Medicine's web presence -Developing digital marketing and social media campaigns specific to Penn Medicine disease programs to drive traffic to the website and digital campaign landing pages -Working closely with clinical teams, marketing managers and technical partners of our organization -Paying strong attention to detail and working under tight deadlines, as content must reflect the current clinical breakthroughs, research discoveries and new disease programs
Responsibilities:
- Create, develop, and manage content for service line web presence (requires working with content management system.)
- Write, edit and review blogs, email campaigns, and digital ad copy.
- Optimize web pages for search engines and according to web best practices and user experience standards.
- Develop digital marketing social media campaigns to drive traffic to the website, increase brand reputation, and create and foster relationships with consumers.
- Provide project management support, involving strategic thinking and collaborative partnerships with marketing managers and clients.
- Monitor and report on web analytics, social media trends and emerging communication platforms.
- Ensure digital content reflects branding standards and accomplishes business goals.
- Assist in developing web strategies by understanding the client's business objectives and evaluating client needs.
- Provide expert advice to clients to ensure understanding and appreciation of best practices for campaign analysis.
Education or Equivalent Experience:
- Bachelor of Arts or Science in Communications (multimedia), English, Journalism, Marketing or other related discipline (Required)
- And 3+ years Experience managing content development and production for high traffic websites; creating online marketing and social media campaigns; developing strategies to drive website traffic. (Required)
- Experience and knowledge of healthcare organizations, universities and academic centers. (Preferred)
- Experience working with content management systems. (Preferred)
Live Your Life's Work
We are an Equal Opportunity and Affirmative Action employer. Candidates are considered for employment without regard to race, ethnicity, color, sex, sexual orientation, gender identity, religion, national origin, ancestry, age, disability, marital status, familial status, genetic information, domestic or sexual violence victim status, citizenship status, military status, status as a protected veteran or any other status protected by applicable law.