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Director, Marketing Analytics - Remote


Medical Director


Minnetonka, Minnesota, United States

At UnitedHealthcare, we’re simplifying the health care experience, creating healthier communities and removing barriers to quality care. The work you do here impacts the lives of millions of people for the better. Come build the health care system of tomorrow, making it more responsive, affordable and equitable. Ready to make a difference? Join us and start doing your life's best work.(sm)

Individual and Family Plans (IFP) is a growing business within UnitedHealthcare. The Director of Marketing Analytics will be responsible for marketing member database analytics, campaign execution and reporting that guides strategic marketing activities and communications, inspire impactful omni-channel initiatives and measure campaign performance across a modern media mix. As an individual with strong analytical and story-telling skills, you will be a key contributor driving marketing’s impact and influence in driving business results. You will be responsible for creating analytic solutions utilizing data mining techniques, predictive modeling and statistical analysis and embed these solutions within the business and the operation to improve member acquisition and retention, market effectively and efficiently and deliver optimum member experience. The ideal candidate will thrive in an environment with a high degree of individual responsibility. This person will have analytical mindset and yet will be adept at translating highly technical information to a non-technical audience. The Director of Marketing Analytics will report & work directly with the Vice President of Growth Marketing. This role will work most closely with marketing acquisition, loyalty, experience, media, strategic insights and operations teams.

You’ll enjoy the flexibility to work remotely * from anywhere within the U.S. as you take on some tough challenges.

Primary Responsibilities:

  • Create and deliver analytical insights around member profiling, sizing, and analysis to key stakeholders
  • Develop predictive models based on demographic, psychographic, econometric and statistical data that deliver insights related to member enrollment, retention, engagement and care management
  • Undertake rigorous and meticulous data analysis to extract and distill key member insights that will be consumed by functions such as acquisition, member loyalty and experience teams
  • Accountable for the design, refinement and execution of marketing reporting using a variety of systems, processes and metrics to ensure that timely, accurate and insightful information is available to marketing business leaders
  • Consult with marketing leadership to understand the success metrics, goals and strategic directions of marketing plans and programs
  • Lead vision development for new marketing database and functional integration across marketing team
  • Identify strategic information needs, conduct data and process analyses, provide actionable recommendations and work with digital marketing, demand generation, finance, and other partners as appropriate to ensure that data is in place to measure that success
  • Lead omni-channel journey analytics, including web analytics and ensuring appropriate website tagging
  • Lead marketing direct campaign execution through Sales Force/Adobe tools and provide insights on best practices based on internal and third-party data, establishing a rigorous process for evaluating ROI of marketing initiatives
  • Measure against the end-to-end member lifecycle to understand demand generation through loyalty, implement a continuous feedback loop to understand and monitor against KPIs, and create longitudinal benchmarking for trending and continuous improvement
  • Manage and mentor a team of campaign managers and business analysts that develop and support marketing information and reporting capabilities to optimize performance levels
  • Will work with IT to define data requirements and infrastructure for use in campaign deployment

You’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications:

  • BA/BS degree
  • 10+ years marketing analytics experience, with an emphasis on omni-journey analytics, campaign execution and rigorous analytical insights using them to help develop marketing strategies
  • Advanced experience with digital analytics and large customer databases
  • Experience leading teams in Sales Force Marketing Cloud / Adobe Journey Optimizer
  • Experience in statistical modeling applications (Stata, SAS or SPSS)
  • Experience utilizing both qualitative analysis (e.g., content analysis, hypothesis testing) and quantitative analysis techniques (e.g., cluster analysis, inferential statistics)
  • Experience in leading high performing teams within a matrixed environment
  • Experience working collaboratively across multiple functional areas and fostering teamwork
  • Experience leading complex initiatives in an ambiguous environment with rapidly changing priorities
  • Proven outstanding communication skills (persuasive written, oral, and presentation skills)

Preferred Qualifications:

  • Master’s Degree
  • Experience in the healthcare industry
  • Experience in a Start-up / Growth business

Careers at UnitedHealthcare Community & State. Challenge brings out the best in us. It also attracts the best. That's why you'll find some of the most amazingly talented people in health care here. We serve the health care needs of low income adults and children with debilitating illnesses such as cardiovascular disease, diabetes, HIV/AIDS and high-risk pregnancy. Our holistic, outcomes-based approach considers social, behavioral, economic, physical and environmental factors. Join us. Work with proactive health care, community and government partners to heal health care and create positive change for those who need it most. This is the place to do your life's best work.(sm)

California, Colorado, Connecticut, Nevada, New York, Rhode Island, or Washington Residents Only: The salary range for California, Colorado, Connecticut, Nevada, New York, Rhode Island or Washington residents is $118,000 to $226,800. Pay is based on several factors including but not limited to education, work experience, certifications, etc. In addition to your salary, UnitedHealth Group offers benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with UnitedHealth Group, you’ll find a far-reaching choice of benefits and incentives.

*All employees working remotely will be required to adhere to UnitedHealth Group’s Telecommuter Policy

At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone-of every race, gender, sexuality, age, location and income-deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission.

Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.