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Job Details

UnitedHealth Group

Surest Member Marketing Manager - Telecommute


Nurse Manager



Minnetonka, Minnesota, United States

Careers at Bind, part of the UnitedHealthcare family of businesses. At Bind, we work to make health insurance personal with the clarity, flexibility and power people deserve. We took the old model of health insurance apart and are rebuilding it from floor to ceiling, from studs to rafters. We're not iterating a tired design or nudging a change-resistant industry, we're delivering what people want now - clear prices, timely support, personal choice, flexibility and an intuitive experience. Help build different and make a difference by doing your life’s best work.(sm)

Surest™, A UnitedHealthcare Company, (formerly Bind) provides a new approach to health benefits designed to make it easier and more affordable for people to access health care services. Our innovative company is part tech start-up, part ground-breaking service delivery--changing the way benefits serve customers and consumers to deliver meaningful results and better outcomes (and we have just begun). We understand our members and employers alike desire a user-friendly, intuitive experience that puts people in control when it comes to the choices they make and the costs they pay for medical care, and we are seeking team members to continue to advance our vision. By harnessing data and technology, Surest plans are designed to better meet the health and financial needs of all Americans. At Surest, we pride ourselves in our ability to make a difference, and with the backing of our parent company, UnitedHealthcare, we can operate in the best of both worlds—the culture and pace of an innovative start-up with big company support and stability. Come join the Surest team and help us design and deliver a cutting-edge health benefit that changes the face of healthcare.

The Member Marketing Manager will lead, partner, and support the planning and execution of marketing experience campaigns and materials for Members. This role has one direct report, as well as, line of sight from onboarding and welcome to continued ongoing engagement to build the overall member experience. It is a role developed to ensure the seamless marketing experience across the member’s journey.

Working closely with our Marketing, operations and Experience teams, the successful applicant will assist with the strategy, campaign set-up, creative management, technical deployment, campaign optimization and reporting of marketing campaigns. This position will support the Surest health plan’s aggressive goals to create satisfied member satisfaction and elevate our NPS scores.

The Marketing Manager will be responsible for brand integration into the member experience with an eye to creating stronger, more empowered connections for our members, allowing them to adequately self-service relevant content, create engaging member programs and campaigns to engage members in making more informed, healthier, and efficient decisions.

You’ll enjoy the flexibility to telecommute* from anywhere within the U.S. as you take on some tough challenges.

Primary Responsibilities:

  • Develop plans and strategic Member marketing campaigns in conjunction with our partners in Member experience and Consumer Adoption
  • Support onboarding and new member efforts, with an emphasis to bring to life the “Purple Surest” experience
  • Strategically seek opportunities to improve the onboarding to member renewal/ongoing satisfaction experience
  • Create compelling creative briefs, design direction, and facilitation of the member marketing requests across marketing and content
  • Manage digital strategies and execution of Member campaigns (website, app, mobile, email & direct mail)
  • Assist with content deployment in digital platforms and tools, as needed
  • Working closely with our Operations partners, the successful applicant will assist with the deployment of member ID cards, EOBs, member comms, campaign optimization and reporting of marketing campaigns
  • Partner with digital team members for the implementation of digital and e-marketing tactics
  • Ability to inspire others with ideas to re-invigorate Member experiences, transforming how we come to life as an empowered, transformative Health plan
  • Collaboration and partnership with content strategy team to create engaging content for members to depict Bind as a world-class health plan
  • Ideate ways to improve member satisfaction and sell ideas through to create an unmatched member experience which puts the power, choice and flexibility of our plan in their hands
  • Ensure all content and marketing is managed through the required approval process (CD, legal, editorial review) to achieve a high standard of excellence
  • Develop monthly reporting and key insights on campaign performance and optimization

You’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications:

  • Bachelor’s Degree or equivalent
  • 3+ years of consumer marketing campaign development and implementation
  • Full COVID-19 vaccination is an essential job function of this role. Candidates located in states that mandate COVID-19 booster doses must also comply with those state requirements. UnitedHealth Group will adhere to all federal, state and local regulations as well as all client requirements and will obtain necessary proof of vaccination, and boosters when applicable, prior to employment to ensure compliance. Candidates must be able to perform all essential job functions with or without reasonable accommodation

Preferred Qualifications:

  • Experience in digital and email marketing
  • Experience in managing complex projects across multiple stakeholder groups
  • Team player who enjoys working in cross-functional teams and a matrix work environment
  • Exceptional communication skills, very organized and detail-oriented, and able to juggle multiple projects at once
  • Ability to create content and passion for communications to make consumer’s lives healthier and improve health care outcomes
  • Advanced technical knowledge a plus (email/Braze, Workfront (PM)), proficiency in Excel and PowerPoint skills
  • Demonstrated ability to work within tight time constraints, providing near real-time insights to team members to ensure targets are achieved
  • Creative problem solver with advanced problem-solving skills and excellent attention to detail

To protect the health and safety of our workforce, patients and communities we serve, UnitedHealth Group and its affiliate companies require all employees to disclose COVID-19 vaccination status prior to beginning employment. In addition, some roles and locations require full COVID-19 vaccination, including boosters, as an essential job function. UnitedHealth Group adheres to all federal, state and local COVID-19 vaccination regulations as well as all client COVID-19 vaccination requirements and will obtain the necessary information from candidates prior to employment to ensure compliance. Candidates must be able to perform all essential job functions with or without reasonable accommodation. Failure to meet the vaccination requirement may result in rescission of an employment offer or termination of employment

Careers at UnitedHealthcare Employer & Individual. We all want to make a difference with the work we do. Sometimes we're presented with an opportunity to make a difference on a scale we couldn't imagine. Here, you get that opportunity every day. As a member of one of our elite teams, you'll provide the ideas and solutions that help nearly 25 million customers live healthier lives. You'll help write the next chapter in the history of health care. And you'll find a wealth of open doors and career paths that will take you as far as you want to go. Go further. This is your life's best work.(sm)

Colorado, Connecticut or Nevada Residents Only: The salary range for Colorado residents is $82,100 to $146,900. The salary range for Connecticut / Nevada residents is $90,500 to $161,600. Pay is based on several factors including but not limited to education, work experience, certifications, etc. In addition to your salary, UnitedHealth Group offers benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with UnitedHealth Group, you’ll find a far-reaching choice of benefits and incentives.

*All Telecommuters will be required to adhere to UnitedHealth Group’s Telecommuter Policy.

Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.