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US E-EA - Marketing Manager - Tax (Legal Business Services) (32046)


Legal Assistant



Phoenix, Arizona, United States

Marketing Manager - Tax (Legal Business Services)

Are you a marketing and communications professional - with strong ties to professional services marketing - who is unafraid to think differently, always thinks strategically, and keeps current on the latest trends? Are you a team player who can creatively build campaigns tied to business objectives? We are seeking passionate and experienced professionals to play in this world. If this is you, hit the "apply now" button!

Work you'll do

The Strategic Marketing Planner (SMP) serves as a trusted marketing advisor to his/her business leaders and key stakeholders. In this role, you will be responsible for developing best-in-class strategic marketing plans as well as overseeing campaign delivery.

This role supports the Legal Business Service (LBS) offering with responsibilities to:

  • Serve as an advisor to business and key stakeholders
  • Develop, maintain and drive the marketing and communications strategy
  • Design, plan, project manage and execute campaigns, utilizing integrated approach
  • Ensure synergy of campaigns collaborating across the Deloitte organization
  • Provide innovative approaches and deliver best practices

In general:
  • Work closely with the business Chief Marketing Officer (BCMO), senior strategic marketers, in-house Green Dot Agency (GDA) and stakeholders to determine fiscal year marketing strategies for Legal Business Services (LBS) practice offerings.
  • Keep a pulse on the competitive landscape for the business group
  • Develop marketing plans and execute on corresponding campaigns and tactics in support of Tax business priorities
  • Collaborate across Marketing Excellence, especially the GDA, and other enabling areas in support of campaign activities and tactical management including:
    • Development of strategic briefs (business cases) for planned marketing campaigns
    • Facilitation of leadership/stakeholder approvals of marketing strategy, content, and deliverables
    • Strategic campaign prioritization and efficient utilization of GDA/vendor resources resulting in part from calculated budget forecasting and management
  • Oversight of the portfolio of campaigns and activities in alignment with business goals, including thought leadership, advertising, sponsorships, web optimization, collateral writing and design, and event execution
  • Reporting on campaign success, insights, and leading practices using metrics and KPIs to inform future tactics

The team

Deloitte's Marketing Excellence team combines the power of Deloitte's brand with the most inspired marketing techniques to produce business results for our clients. From events to social media to digital strategy and execution, we elevate the Deloitte brand and strategic positioning, delivering a cohesive, consistent experience. The team brings together creative and technology skills, business insights, and best practices to develop innovative creative assets that engage our clients. It also executes with agility and measurable performance through best-of-breed solutions, centralization of key information and operations, and optimization of data, tools, people and process.

Qualifications include

  • 10+ years of related experience in marketing, with a focus on marketing and communications strategy and planning
  • Understanding of integrated marketing communications strategies and tactics and how they come together to provide measurable results
  • Team oriented approach with ability to take initiative, prioritize and manage multiple tasks simultaneously to meet client expectations and deadlines across multiple projects
  • Flexibility and adaptability and level of comfort with ambiguity and fluid priorities
  • Strong project management skills
  • Superior Microsoft Office skills (e.g., Word, Excel, PowerPoint, Outlook); familiarity with integrating various technologies to support marketing efforts
  • Bachelor's Degree in Marketing, Communications, English, or related business field; Advanced degrees preferred
  • Travel up to 15% (while travel of up to 15% is a requirement of the role, due to COVID-19, non-essential travel has been suspended until further notice.)
  • Must be legally authorized to work in the United States without the need for employer sponsorship, now or at any time in the future