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Associate Director, Commercial Analytics


Executive Director


East Hanover, New Jersey, United States

Bringing life-changing medicines to millions of people, Novartis sits at the intersection of cutting-edge medical science and innovative digital technology. As a global company, the resources and opportunities for growth and development are plentiful including global and local cross functional careers, a diverse learning suite of thousands of programs & an in-house marketplace for rotations & project work. With a strong medicines pipeline our current transformation will not just deliver growth for our business but continue to allow us to bring innovative medicines to patients quickly.<br><br><i>This opportunity is located at the Novartis East Hanover (NJ) site and will not have the ability to be located remotely. Relocation assistance may be available.</i><br><br>A global healthcare leader, Novartis has one of the most exciting product pipelines in the industry today. A pipeline of innovative medicines brought to life by diverse, talented, performance driven people. All of which makes us one of the most rewarding employers in our field. We're committed to peak performance, improving the quality of life, and embracing and leveraging diverse backgrounds, cultures and talents to achieve competitive advantage. <br><br>Associate Director (AD), Commercial Analytics is a key member of the IM US DIA teams. In partnership with brand marketing, sales leadership, market research, advanced analytics & forecasting, finance, and other key stakeholders, the AD is responsible for using expert analytics to provide meaningful market insights that enable effective, data driven decision-making specific to a brand. This position requires a hands-on analytics expertise and the ability to understand the detail of disease portfolio and/or an individual brand, its market dynamics and translate them into actionable insights. The AD will partner with a variety of stakeholders (insight market research, digital project managers, brand marketing, product management, sales, advanced analytics & forecasting, finance) to build business insights and assure the validity and quality of the analyses. The AD must demonstrate autonomy and work independently in close partnership with a team of peers and stakeholders.<br><br><b>Your responsibilities include, but are not limited to: </b><br>• Support the Director of Integrated Insights Analytics with the specification and execution of analytical projects for a disease portfolio and/or an individual brand.<br> o Identify and execute analytics that uncover business opportunities for the brands. <br>• Play an instrumental role in developing comprehensive analytics to address issues pertaining to our customers: patients, physicians, and payers. <br>• Be proactive in analytics and lead analytics initiatives. <br>• Lead forward-looking/predictive analytics as well as track brand performance with retrospective projects<br>• Contribute to the transformation of digital & omni-channel analytics<br> o Serve as a liaison between analysts, digital agencies and leadership.<br>• Help with bringing analytics expertise in-house. <br> o Help to develop deep analytics expertise working with junior team members and show examples of great analytics. <br> o Be hands on. Provide real-time analytics support to franchise leadership and be able to answer their questions in a real time. <br>• Set Performance Expectations for brands<br> o Create demand-based/patient-driven brand forecasts in coordination with finance, forecasting team and brand teams that incorporate key elements of net sales such as inventory, SP purchasing trends, etc. <br> o Support development of annual Brand Planning – Situation Analysis, Forecast, Stakeholder Insights, Key Business Questions, Monthly and/or Weekly Performance Monitoring Plans and trackers<br> o Develop HCP targeting, ensuring compliance with all relevant Novartis policies including appropriate documentation of the specialty inclusion/exclusion process<br>• Monitor Performance to understand & impact market dynamics<br> o Assist in the identification of sub-national analytics <br>opportunities to improve brand performance. Work closely with Sales Operations and Multi-channel/NPP marketing.<br> o Analyze performance data and market trends against forecasted expectations <br> o Integrate analytics from across the organization, including payer, digital, cross-channel, and others<br> o Synthesize multiple analyses and data sources to identify patterns, trends, root causes, opportunities and threats<br> o Partner with Market Research team to deliver insights-driven, strategic recommendations to the brand/s that correspond to opportunities and challenges<br>• Accelerate Automation presence within analytics and brands<br> o Partner with visualization and data teams to contribute to the design and enhancement of the KPIs for commercial. <br> o Drive and leverage self service capabilities and automated offerings (including data and visualization, forecasting etc...) that enhances the analytical tracking for brands.<br>• Communicate data & insights-driven strategies to impact business <br> o Streamline analytics to create the brand “story” that explains the “what” & the “why”<br> o Provide clear & concise recommendations driven by data and insights to provide the “so what”<br> o Produce and deliver senior leadership-level presentations working very closely with the team lead<br><br>[#video#{#400,300#}#/video#]