Associate Director, U.S. Omni-Channel Production Lead

At Bristol Myers Squibb, we are inspired by a single vision – transforming patients’ lives through science. In oncology, hematology, immunology and cardiovascular disease – and one of the most diverse and promising pipelines in the industry – each of our passionate colleagues contribute to innovations that drive meaningful change. We bring a human touch to every treatment we pioneer. Join us and make a difference.

Position Summary:

The Omni- Channel Production Lead will be a critical partner for the Product and Engagement Planning teams, seeking to create a small team O-C Production Managers who are the contact for marketing campaign ideation, creative and execution across Digital (and print) marketing campaigns for brands promoted in the US. The lead role is responsible for Production Budget Brand Planning based on established brand and engagement strategy plans for the upcoming year, ensures tactical campaigns aligned with the strategy are carried through and executed in the proper cadence, fed by content module approval and tactical activity calendar updates.

Key Responsibilities:

• Owns a portfolio of brands within a therapeutic area Production Budget – Monitor, manage and provide regular updates on campaign/project financials.

• Lead a small team who:

• Delivers creative briefs and other necessary requirements documentation to support the development of digital and Print programs.

• Enables seamless execution of omni-channel tactics/campaigns, aid in the prioritization of campaigns and tactics.

• Cross-collaborates on the content planning timing in order to execute required campaigns​ and ensure content reuse.

• Collaborates with Capability Leads, IT and Engagement Planner to schedule resources​ and plan executions, provide Production estimates for digital plan tactics.

• Tracks the end to end cycle of campaigns and coordinates across the matrix to meet deadlines where timing may be challenged.

• Collaborates with Business/Brand leads, and Engagement Strategy & Planning team on campaign/tactic plan and provides input on the development of functional plans.

• Provides digital expertise into the ongoing evolution of customer model by working with Omni-Channel Experience Engagement Strategy and Planning team.

• Is aware of KPIs and is informed of campaign analytics with Business Intelligence & Analytics to help assess content performance to prepare for course corrections and enhancements

• Attends (or runs) status meetings for Brand or Therapeutic area with matrix participants, coaches team members on best practices

• Will learn Tools used to support MLR process, project management, workflow, timelines, finances, etc. and inform improvements needed and in some cases lead a project with IT

Qualifications & Experience:

• Bachelor’s degree in Marketing Communication or related field required.

• Campaign marketing

• 3+ years in Leadership and Manager of people experience in large Public Organization

• 5+ years in marketing and/or activation in large complex organization

• 3+ years of Print and Digital marketing management planning and budget allocation experience

• 2+ years Project Management experience (PMP not required, but ideal)

• Experience in championing marketing materials through MLR process in Pharma industry required

• Understanding channel marketing data performance and how it informs decision-making

• Familiar with marketing asset specifications, templates, content management systems, workflows​

• Highly organized and detailed oriented, accustomed to fast-paced settings ​

• Exceptional written and verbal communication skills, with demonstrated ability to write, collaborate on and edit communications and presentations where needed ​

• Familiarity with Agile Principles.

• Has passion for the role, shares ideas, brings improvements forward, teaches others

• Experience managing external vendors, budgets and invoicing, including vendor performance management

• P&L or knowledge of Budget Management required

• Excellent verbal and written communication skills are required

• Experience with all pharma marketing and launch scenarios, a plus

• 5% Travel

Around the world, we are passionate about making an impact on the lives of patients with serious diseases. Empowered to apply our individual talents and diverse perspectives in an inclusive culture, our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues.

Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives.

Physical presence at the BMS worksite or physical presence in the field is an essential job function of this role which the Company deems critical to collaboration, innovation, productivity, employee well-being and engagement, and enhances the Company culture.

To protect the safety of our workforce, customers, patients and communities, the policy of the Company requires all employees and workers in the U.S. and Puerto Rico to be fully vaccinated against COVID-19, unless they have received an exception based on an approved request for a medical or religious reasonable accommodation. Therefore, all BMS applicants seeking a role located in the U.S. and Puerto Rico must confirm that they have already received or are willing to receive the full COVID-19 vaccination by their start date as a qualification of the role and condition of employment. This requirement is subject to state and local law restrictions and may not be applicable to employees working in certain jurisdictions such as Montana. This requirement is also subject to discussions with collective bargaining representatives in the U.S.

Our company is committed to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace adjustments and ongoing support in their roles. Applicants can request an approval of accommodation prior to accepting a job offer. If you require reasonable accommodation in completing this application or if you are applying to a role based in the U.S. or Puerto Rico and you believe that you are unable to receive a COVID-19 vaccine due to a medical condition or sincerely held religious belief, during or any part of the recruitment process, please direct your inquiries to adastaffingsupport@bms.com. Visit careers.bms.com/eeo-accessibility to access our complete Equal Employment Opportunity statement.

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