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Job Details

Sinclair Broadcast Group Inc.

Senior Digital Content Producer

Publishing and Broadcasting



Kalamazoo, Michigan, United States

WWMT/ARC West Michigan/ has an immediate opening for a Senior Digital Content Producer!

The ideal candidate will be a newsroom leader who will work with news managers to guide a team producing, writing, and posting stories to our digital platforms using a content management system and other digital tools. This person will work with staff in identifying multiplatform content opportunities and making sure all digital platforms are being updated. The candidate will provide copyediting and story review support for digital team members and staff, help lead newsroom trainings and be a trusted liaison to fellow newsroom team members in executing our day to day content first vision. In this role, you must also be able to help with assignment desk duties, which include finding content, making calls/confirming info/setting up interviews and moving crews strategically.


  • Identify social media and web publishing opportunities
  • Assist in trainings with newsroom staff
  • Be newsroom liaison on companywide digital strategy
  • Track analytics and use data to drive daily publishing decisions
  • Assist in directing news assignments specifically related to digital content
  • Copy edit reporter and digital team stories
  • Other responsibilities as assigned

Required Skills:

  • Knowledge of websites, content management systems, social media platforms, and personal social media usage
  • Experience in television news gathering and logistical planning
  • Strong news judgment
  • A strong team player who can inspire teams to achieve a shared goal
  • Experience in creating and executing full-scale digital campaigns with social media and web
  • Experience with Google Analytics
  • Strong problem solving, troubleshooting and analytical skills
  • Strong oral and written communication skills
  • Solid understanding of AP Style
  • Ability/willingness to work a flexible shift including nights, weekends, and holidays


  • Must have previous digital content news producing experience at a commercial media station
  • Degree in Journalism or a related field preferred

Sinclair Broadcast Group, Inc. is proud to be an Equal Opportunity Employer and Drug Free Workplace!