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Job Details

Sinclair Broadcast Group Inc.

Digital Content Coordinator

Publishing and Broadcasting

Production Coordinator


Cockeysville, Maryland, United States

At Sinclair Broadcast Group, our mission is to connect people with content everywhere – and a core part of this mission involves social media. To help fulfill this mission, we’re seeking a sharp and highly motivated Coordinator of Digital Content to join our growing Regional Content teams. Success in this role requires an equally creative and analytical brain as you will be supporting your team in a variety of functions from creative development to content creation to digital publishing to content performance reporting.

Responsibilities include, but are not limited to:

  • Attend daily Content Strategy Sessions and report assigned station’s digital content plans to your team
  • Monitor assigned stations social handles to ensure adherence to publishing recommendations in terms of copy, cadence, and creative
  • Prepare recurring content performance reports, and work with your team to synthesize the data to formulate strategic content plans aimed at growing each station’s audience and increasing engagement
  • Create and distribute recurring competitive content reports with the goal of putting our stations at the forefront of digital innovation
  • Track social media trends, and actively contribute content recommendations to your team for potential execution by the stations
  • Create low-lift content for distribution across all social platforms as needed
  • Troubleshoot any and all issues stations experience within the Sinclair digital ecosystem and with all social platforms

Minimum Qualifications:

  • 2-3 years of experience in social media strategy and content creation for a media organization or brand (direct newsroom experience highly preferred)
  • Exceptional knowledge of all aspects of social media platforms including YouTube, Facebook, Instagram, Twitter, and TikTok
  • Experience creating performance reports using social media analytics platforms (i.e. Sprout/Hootsuite, Google Analytics, Crowd Tangle, etc.), and ability to articulately translate that data into actionable plans
  • Must have a highly curious mind, possess the ability to spot trends in social media, and the skills to create engaging digital content
  • Must be highly motivated, extremely organized, and come to the position with a digital-first mindset
  • Must be comfortable with ambiguity and change that may come about as our team evolves over time
  • Late-night, early-morning, weekend, and holiday work may occur depending on the news cycle

Sinclair Broadcast Group, Inc. is proud to be an Equal Opportunity Employer and Drug Free Workplace!

About Us

Make your mark in Media with Sinclair Broadcast Group, a diversified media company dedicated to connecting people with content everywhere! We have consistently led the broadcast industry since our inception, and now Sinclair owns the largest regional sports network business and one of the largest television broadcast portfolios in the country. In addition, we have affiliations with all of the major broadcast networks, own Tennis Channel, and several multicast networks including TBD and Comet. Our content is distributed over-the-air, on multi-video providers, and through our industry-leading digital media platforms. We're at the forefront of NextGen technology, enabling innovative new ways to engage with broadcast content like never before. We also recently launched a free TV streaming service called STIRR. Our success is the direct result of our extraordinary employees and management team who believe in our vision and are dedicated to ensuring a great future for our employees. We are advancing the world of Media and want YOU to join our winning team!

About the Team

The life-blood of our organization is our people. We have a compelling story, a goal-oriented culture, and we take really good care of people. How good? Here is a glimpse: great benefits, open door policy, upward mobility and a strong desire to see you succeed. Ready to be part of a winning team? Let’s talk.