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Job Details

Sinclair Broadcast Group Inc.

Digital Sales Coordinator

Publishing and Broadcasting

Production Coordinator


Saint Louis, Missouri, United States

KDNL is seeking a Digital Sales Coordinator who will ensure all digital objectives, including internet and mobile, meet or exceed company revenue growth goals. This person will become an expert in Sinclair’s digital capabilities and be able to enter, maintain, and report on digital campaigns solutions to station marketing consultants and Sales Management.

Not every day will look the same, however, the main responsibilities of our Digital Sales Coordinator will include the below responsibilities:

  • Research and gather information on new technology and how the station can utilize to advance digital platforms
  • Keep abreast of digital platforms and initiatives for the station to develop a competitive advantage
  • Maintain a high level of communication with all station personnel you interact with
  • Maintain a high level of communication with all station management as needed
  • Maintain a high level of communication with sales team to inform of status of campaigns for clients
  • Assist with the launch of digital campaigns
  • Raise ideas to the sales and management team for digital platforms and initiatives
  • Enter, review and approve digital orders as necessary
  • Assist in training all sales personnel and content producers on a regular basis on all digital platforms
  • Attend and participate in meetings and conference calls on digital platforms as needed
  • Inform sales team of ongoing digital programs
  • Partner with Corporate on acquiring elements that are associated with sales efforts
  • Monitor all digital campaigns to ensure full delivery of strategy and communicate with DSM on pacing and results
  • Other duties as assigned

What skills do you need to be successful in our role?

  • Working knowledge of new media, digital interactive initiatives, social media and content
  • Requires a highly professional communication skillset, including excellent grammar, copywriting, spelling accuracy, and excellent phone & conversation skills
  • Hands on experience developing new business as a skilled negotiator and motivator, a proven track record of digital success
  • Passion for leading and contributing to a sales team with a positive mindset
  • Effective relationship building, customer service, communication and negotiation skills
  • Strong understanding of the changing landscape of integrated marketing
  • Must be able to maintain composure in stressful situations, and be proficient in finding solutions and diffusing angry or upset customers
  • Must have strong listening skills, and be empathetic and able to effectively relate to clients
  • Understanding of digital analytics and reporting tools is a plus
  • Highly proficient in Microsoft office products including PowerPoint
  • College degree preferred
  • Broadcast or television management experience is a plus

Sinclair Broadcast Group, Inc. is proud to be an Equal Opportunity Employer and Drug Free Workplace!

About Us

Make your mark in Media with Sinclair Broadcast Group, a diversified media company dedicated to connecting people with content everywhere! We have consistently led the broadcast industry since our inception, and now Sinclair owns the largest regional sports network business and one of the largest television broadcast portfolios in the country. In addition, we have affiliations with all of the major broadcast networks, own Tennis Channel, and several multicast networks including TBD and Comet. Our content is distributed over-the-air, on multi-video providers, and through our industry-leading digital media platforms. We're at the forefront of NextGen technology, enabling innovative new ways to engage with broadcast content like never before. We also recently launched a free TV streaming service called STIRR. Our success is the direct result of our extraordinary employees and management team who believe in our vision and are dedicated to ensuring a great future for our employees. We are advancing the world of Media and want YOU to join our winning team!

About the Team

The life-blood of our organization is our people. We have a compelling story, a goal-oriented culture, and we take really good care of people. How good? Here is a glimpse: great benefits, open door policy, upward mobility and a strong desire to see you succeed. Ready to be part of a winning team? Let’s talk.