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Job Details

Sinclair Broadcast Group Inc.

Director of Network Programming, Podcasts

Publishing and Broadcasting

Public Relations Director


Los Angeles, California, United States

Sinclair, Inc. is looking for an experienced Director to lead the overall strategy, operations, and growth for podcasts spanning a vast network of newsrooms across the country. The role requires someone with deep familiarity of the podcasting space, an extreme passion for engaging content, and can lead teams in all areas of development, production, distribution, marketing, and monetization.

The ideal candidate will have 8+ years experience at media companies, demonstrating the ability to launch a network of successful programming that drives audience and revenue at scale across multiple platforms. You have a proven track record of building high-performing teams, managing a matrixed organization, and overseeing content development that ladders up to overall business strategies. Strong leadership skills, with a creative mindset and a keen eye for quality programming is a must.

What You’ll Do:

  • Own the execution of the overall strategy for local content center podcasts within Sinclair.
  • Collaborate with VP, Audio Programming and other internal stakeholders to help drive Sinclair’s overall digital content business.
  • Evaluate key content areas that will drive audience and revenue; build a roadmap to launch programming across network to support department goals.
  • Build and lead a team of producers and editors; collaborate with broader Sinclair digital production teams to create high-quality, engaging content to be distributed on multiple platforms.
  • Explore and identify new ways to expand digital programming outside of current or traditional avenues, proactively pushing boundaries and challenging legacy thinking.
  • Build content distribution plans, maximizing audience reach across all platforms including: audio, video, social, web, broadcast, and more.
  • Drive revenue growth across network while exploring new opportunities, including but not limited to: branded content, subscriptions, licensing, IP development, etc.
  • Lead the development of growth plans for all programming, work collaboratively with content centers to achieve benchmark goals.
  • Ensure all content adheres to high journalistic standards.
  • Develop and execute an educational plan on all aspects of podcast production, growth, and monetization. Assist teams with limited resources to maximize output.
  • Collaborate closely with local content centers on their individual podcasting strategy, acting as a key liaison to the corporate digital team.
  • Vet internal and external pitches; determine if ideas fit into overall department goals and execute potential go-to-market strategy.
  • Oversee the launch process for all content center programming, aligning internal teams to ensure an effective launch and sustained success.
  • Track and analyze audience data across all platforms to make informed editorial decisions.
  • Solve day-to-day production challenges, removing potential roadblocks to allow teams to maximize efficiency.
  • Other duties as assigned.

Who You Are:

  • 8+ years experience in podcasting or a similar digital media, preferably in a network environment.
  • Proven track record of launching programming across multiple channels, including audio, video, and social, while driving audience growth and revenue.
  • Excellent leadership skills, successfully building and managing teams while fostering a collaborative environment toward a common goal.
  • A vision for stories and ideas originating locally, that can be amplified to draw in large, national audiences.
  • Strong connections in the podcast industry, fostering relationships to further drive business objectives through partnerships.
  • Experience with the audio and video production process, as well as other forms of digital and linear content.
  • Understanding of how video, social, and other digital content align with podcasts, and how to tie it into overall audience development and revenue strategies.
  • Familiarity with how local news and content teams operate, and how to maximize output from teams juggling multiple responsibilities.
  • Proficiency with audio editing platforms (Adobe Audition or Pro Tools), and quality control. Video editing experience a plus.
  • Efficient time management and organization skills, managing multiple projects at different stages while meeting deadlines.
  • Ability to travel as needed.
  • Flexibility to work occasional nights and/or weekends, as projects and deadlines call for.

Sinclair Broadcast Group, Inc. is proud to be an Equal Opportunity Employer and Drug Free Workplace!

About Us

Make your mark in Media with Sinclair Broadcast Group, a diversified media company dedicated to connecting people with content everywhere! We have consistently led the broadcast industry since our inception, and now Sinclair owns the largest regional sports network business and one of the largest television broadcast portfolios in the country. In addition, we have affiliations with all of the major broadcast networks, own Tennis Channel, and several multicast networks including TBD and Comet. Our content is distributed over-the-air, on multi-video providers, and through our industry-leading digital media platforms. We're at the forefront of NextGen technology, enabling innovative new ways to engage with broadcast content like never before. We also recently launched a free TV streaming service called STIRR. Our success is the direct result of our extraordinary employees and management team who believe in our vision and are dedicated to ensuring a great future for our employees. We are advancing the world of Media and want YOU to join our winning team!

About the Team

The life-blood of our organization is our people. We have a compelling story, a goal-oriented culture, and we take really good care of people. How good? Here is a glimpse: great benefits, open door policy, upward mobility and a strong desire to see you succeed. Ready to be part of a winning team? Let’s talk.
The base salary compensation range for this role is $125,000 to $150,000. Final compensation for this role will be determined by various factors such as a candidates’ relevant work experience, skills, certifications, and geographic location. Full time positions are eligible for benefits that include participation in a retirement plan, life and disability insurance, health, dental and vision plans, flexible spending accounts, sick leave, vacation time, personal time, parental leave and employee stock purchase plan.