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Job Details

Sinclair Broadcast Group Inc.

Director, Digital Content

Publishing and Broadcasting

Public Relations Director


Baltimore, Maryland, United States

Position Summary:

Fox 45 Baltimore is seeking a dynamic and experienced Digital Director to oversee the editorial control of our digital platforms, including the Fox 45 website and our accounts on Facebook, Instagram, and TikTok. The ideal candidate will possess in-depth knowledge of different digital platforms and their respective audiences, with a minimum of 5 years of web and digital experience. This is a management position that reports directly to the News Director and involves leading a team of digital journalists while collaborating with corporate partners on various digital products and new initiatives.


  • Manage and oversee editorial control of the Fox 45 website and social media accounts (Facebook, Instagram, TikTok).
  • Develop and implement digital content strategies to engage and grow our audience across all platforms.
  • Stay up-to-date with the latest digital trends and best practices, particularly in the news industry.
  • Analyze digital analytics and insights to measure the effectiveness of content and engagement strategies.
  • Lead and mentor a team of digital journalists, providing guidance and support to ensure the delivery of high-quality content.
  • Collaborate with corporate partners on digital products, sponsored content, and new initiatives.
  • Work closely with the News Director and other stakeholders to align digital strategies with overall editorial goals.
  • Ensure compliance with legal and ethical standards in digital content production and distribution.


  • Bachelor's degree in Journalism, Communications, Digital Media, or a related field.
  • Minimum of 5 years of experience in web and digital media management, preferably in a news environment.
  • Detailed knowledge of various digital platforms, including Facebook, Instagram, TikTok, etc.
  • Strong understanding of audience behavior and preferences across different digital channels.
  • Excellent leadership and management skills, with the ability to motivate and inspire a team of digital journalists.
  • Analytical mindset with the ability to interpret data and make data-driven decisions.
  • Excellent communication and interpersonal skills.
  • Passion for news and storytelling, with knowledge of the Baltimore area preferred.
Sinclair Broadcast Group, Inc. is proud to be an Equal Opportunity Employer and Drug Free Workplace!

About Us

Make your mark in Media with Sinclair Broadcast Group, a diversified media company dedicated to connecting people with content everywhere! We have consistently led the broadcast industry since our inception, and now Sinclair owns the largest regional sports network business and one of the largest television broadcast portfolios in the country. In addition, we have affiliations with all of the major broadcast networks, own Tennis Channel, and several multicast networks including TBD and Comet. Our content is distributed over-the-air, on multi-video providers, and through our industry-leading digital media platforms. We're at the forefront of NextGen technology, enabling innovative new ways to engage with broadcast content like never before. We also recently launched a free TV streaming service called STIRR. Our success is the direct result of our extraordinary employees and management team who believe in our vision and are dedicated to ensuring a great future for our employees. We are advancing the world of Media and want YOU to join our winning team!

About the Team

The life-blood of our organization is our people. We have a compelling story, a goal-oriented culture, and we take really good care of people. How good? Here is a glimpse: great benefits, open door policy, upward mobility and a strong desire to see you succeed. Ready to be part of a winning team? Let’s talk.