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Job Details

Sinclair Broadcast Group Inc.

Director, Data Strategy

Publishing and Broadcasting

Public Relations Director


Seattle, Washington, United States

As the Director of Data Strategy, you will play a pivotal role in managing customer-related data flows across the Sinclair Digital ecosystem. You will oversee the collection, analysis, and utilization of various types of data, including anonymous and first-party data, platform data, analytics data, and performance data related to monetization. Additionally, you will lead a team of analysts responsible for extracting actionable insights from this data to inform strategic decision-making across the organization.


  • Develop and implement strategies to optimize data flows across our digital ecosystem, ensuring seamless integration and efficient utilization of customer data, first-party data, platform-agnostic telemetry, analytical tools, and monetization data.
  • Lead the design and implementation of data collection systems, processes, and tools to capture and store relevant data accurately and securely.
  • Collaborate closely with engineers, architects, BI teams, leadership, and stakeholders to identify data needs and requirements for various initiatives and business objectives.
  • Oversee the development, unification, standardization, and maintenance of data pipelines, data warehouses, and data lakes/platforms.
  • Manage a team of analysts responsible for conducting data analysis, generating insights, and producing reports to support decision-making at all levels of the organization.
  • Lead developing and implementing robust data governance frameworks, privacy policies, and compliance procedures to safeguard sensitive data and mitigate regulatory risks.
  • Establish key performance indicators (KPIs) and metrics to measure the effectiveness of data-related initiatives and ensure alignment with business objectives.
  • Stay abreast of industry trends, best practices, and emerging technologies in data management, analytics, and digital media to drive continuous improvement and innovation.
  • Provide leadership, guidance, and mentorship to team members, fostering a culture of collaboration, accountability, growth, and excellence.


  • Bachelor’s degree in Computer Science, Data Science, Information Systems, or a related field; advanced degree (e.g., MBA, MS) preferred.
  • At least 5 years of data analyst and management experience required.
  • Proven track record of success in managing data-related initiatives within the digital media industry, with a focus on customer data, including first-party and/or third-party data flows, site and app telemetry, and revenue performance.
  • Extensive experience with data management platforms (DMPs), customer relationship management (CRM) systems, Customer Data Platform (CDP), data analytics tools, and business intelligence (BI) platforms.
  • Broad understanding of data privacy regulations and prior experience collaborating with data compliance and privacy operations.
  • Strong leadership and managerial skills, with the ability to effectively lead and develop a team of analysts.
  • Working experience with GA, GAM, Power BI, Tableau, Data Cloud, and/or BigQuery is desired.
  • Excellent communication skills, with the ability to effectively convey complex technical concepts to non-technical stakeholders.
  • Analytical and solutions-oriented mindset, with the ability to translate data into actionable insights and strategic recommendations.
  • Detail-oriented and highly organized, with the ability to manage multiple projects and priorities simultaneously.
  • Demonstrated ability to thrive in a fast-paced, dynamic environment and drive results in a rapidly evolving industry landscape.
  • Capability to function effectively within a matrix organizational structure.
Sinclair Broadcast Group, Inc. is proud to be an Equal Opportunity Employer and Drug Free Workplace!

About Us
Make your mark in Media with Sinclair Broadcast Group, a diversified media company dedicated to connecting people with content everywhere! We have consistently led the broadcast industry since our inception, and now Sinclair owns the largest regional sports network business and one of the largest television broadcast portfolios in the country. In addition, we have affiliations with all of the major broadcast networks, own Tennis Channel, and several multicast networks including TBD and Comet. Our content is distributed over-the-air, on multi-video providers, and through our industry-leading digital media platforms. We're at the forefront of NextGen technology, enabling innovative new ways to engage with broadcast content like never before. We also recently launched a free TV streaming service called STIRR. Our success is the direct result of our extraordinary employees and management team who believe in our vision and are dedicated to ensuring a great future for our employees. We are advancing the world of Media and want YOU to join our winning team!

About the Team
The life-blood of our organization is our people. We have a compelling story, a goal-oriented culture, and we take really good care of people. How good? Here is a glimpse: great benefits, open door policy, upward mobility and a strong desire to see you succeed. Ready to be part of a winning team? Let’s talk.

The base salary for this role is $180,000 to $190,000. Final compensation for this role will be determined by various factors such as a candidate’s relevant work experience, skills, certifications, and geographic location. Full time positions are eligible for benefits that include participation in a retirement plan, quarterly and annual incentive plan bonuses, life and disability insurance, health, dental and vision plans, flexible spending accounts, 15 paid vacation days, 2 paid personal days, 9 paid holidays, 40 hours of paid sick leave, parental leave, and employee stock purchase plan.