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Job Details

Verizon Communications Inc

Account Based Marketing Manager

Sales and Marketing

Account Manager


Wallingford, Connecticut, United States

When you join Verizon

Verizon is one of the world’s leading providers of technology and communications services, transforming the way we connect across the globe. We’re a diverse network of people driven by our shared ambition to shape a better future. Here, we have the ability to learn and grow at the speed of technology, and the space to create within every role. Together, we are moving the world forward – and you can too. Dream it. Build it. Do it here.

What you’ll be doing...

The Account Based Marketing Manager will be responsible for creating and maintaining a one to one ABM program for three accounts. The ABM Marketing Manager will work within the new Verizon Business Group Global ABM practice and will be focused on delivering a step change in exceptional client engagement for our a) strategic global accounts b) must-win, priority and strategically important deals and c) supporting Field Marketing.

  • Driving behavior through personal impact – presenting, meeting, leading and communicating – as an agent of change in interaction with Sales, customers and partners - elevating the appetite to increase business with Verizon.
  • Aligning the target accounts selection criteria in joint agreement with in-country Field Marketing execution leads and Sales Management.
  • Collaborating with Field Marketing and Sales to develop account based growth strategies, executing specific, prioritized marketing activities to specific contacts on the target accounts as part of a broader nurture/demand generation role.
  • Creating powerful, compelling and relevant content.
  • Mapping communications across demand creation, including any sales enablement tactics with Sales Operations and other Sales Enablement teams towards customer facing specific events/workshops.
  • Owning and being accountable for the KPIs and analyzing, measuring and reporting the impact of the ABM plan for your accounts on the sales funnel, bookings and its translation to revenue.

Where you’ll be working…

In this hybrid role, you'll have a defined work location that includes work from home and assigned office days set by your manager.

What we’re looking for...

You’ll need to have:

  • Bachelor’s degree or four or more years of work experience.
  • Six or more years of relevant work experience.
  • Experience in Account Based Marketing program execution for a global brand or technology company.
  • Willingness to travel up to approximately 25% of the time.

Even better if you have one or more of the following:

  • Experience in ABM certified institutions e.g. ITSMA or other industry recognized certifications such as Forrester.
  • Extensive knowledge and understanding of the US market, as well as emerging global trends and issues in the Enterprise segment.
  • Strong grasp of an individual analytical discipline, such as market research or forecasting.
  • Experience in a variety of tools and technologies in execution of the ABM strategy.
  • Ability to manage ambiguity by questioning data and/or stakeholder for further nuanced information.
  • Ability to operate on less than perfect data, by having a sound logical framework.

If Verizon and this role sound like a fit for you, we encourage you to apply even if you don’t meet every “even better” qualification listed above.


Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefits, short term incentives, 401 (k) Savings Plan, stock incentive programs, paid time off, parental leave, adoption assistance and tuition assistance, plus other incentives,we’ve got you covered with our award-winning total rewards package. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.

If you are hired into a California, Colorado, or Connecticut work location, the compensation range for this position is between $105,000 and $194,000 based on a full-time schedule. The salary will vary depending on your location and confirmed job-related skills and experience. This is an incentive based position with the potential to earn more. For part-time roles, your compensation will be adjusted to reflect your hours.

Equal Employment Opportunity

We're proud to be an equal opportunity employer - and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion page to learn more.