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Job Details

Sinclair Broadcast Group Inc.

Sales and Pricing Analyst

Sales and Marketing



Hunt Valley, Maryland, United States

Sinclair Broadcast Group is seeking a Sales and Pricing Analyst for our Yield Management Team located at our Corporate HQ in Hunt Valley, MD. You will get to use your analytical skills to make a major contribution in supporting growth and profitability objectives within the Sinclair Sales Organization.

Job Duties:

  • Analyze inventory across all revenue streams and research to advise on pricing
  • Manage the setting of rate cards and placing inventory to maximize revenue and returns
  • Internal consultant to Sales leaders at stations for pricing, inventory reporting and any additional Ad-hoc requests
  • Partner with Sinclair television stations to maximize political advertising revenue by utilizing internal data
  • Assist in building pricing optimization software by partnering with internal departments and external vendors
  • Evaluate the Sinclair Network business and make strategic pricing recommendations based on a variety of internal datasets
  • Communicate and research ad inventory forecasting, rate card pricing and packaging strategies with Sales Management for all audience product opportunities including Digital, Internet, Mobile, and OTT
  • Analyze the popularity of TV programs and by show across the country and understanding the trends to determine inventory levels
  • Partner with Sinclair’s Engineering, Legal, News, Operations, Sales, and other departments when needed

Required Experience:

  • Strong proficiency in Microsoft Excel is preferred
  • Experience with data reporting systems, i.e.-IBM Cognos and CRM a plus but not required
  • Strong interpersonal communication skills
  • Understanding of pricing and sales planning economics is a plus
  • Bachelors in any business or communications discipline and/or 2 years of related experience
  • Sales experience a plus
Sinclair Broadcast Group, Inc. is proud to be an Equal Opportunity Employer and Drug Free Workplace!
About Us
Make your mark in Media with Sinclair Broadcast Group, a diversified media company dedicated to connecting people with content everywhere! We have consistently led the broadcast industry since our inception, and now Sinclair owns the largest regional sports network business and one of the largest television broadcast portfolios in the country. In addition, we have affiliations with all of the major broadcast networks, own Tennis Channel, and several multicast networks including TBD and Comet. Our content is distributed over-the-air, on multi-video providers, and through our industry-leading digital media platforms. We're at the forefront of NextGen technology, enabling innovative new ways to engage with broadcast content like never before. We also recently launched a free TV streaming service called STIRR. Our success is the direct result of our extraordinary employees and management team who believe in our vision and are dedicated to ensuring a great future for our employees. We are advancing the world of Media and want YOU to join our winning team!
About the Team
The life-blood of our organization is our people. We have a compelling story, a goal-oriented culture, and we take really good care of people. How good? Here is a glimpse: great benefits, open door policy, upward mobility and a strong desire to see you succeed. Ready to be part of a winning team? Let’s talk.