Job Details
Sales and Pricing Analyst
Sinclair Broadcast Group is seeking a Sales and Pricing Analyst for our Yield Management Team located at our Corporate HQ in Hunt Valley, MD. You will get to use your analytical skills to make a major contribution in supporting growth and profitability objectives within the Sinclair Sales Organization.
Job Duties:
- Analyze inventory across all revenue streams and research to advise on pricing
- Manage the setting of rate cards and placing inventory to maximize revenue and returns
- Internal consultant to Sales leaders at stations for pricing, inventory reporting and any additional Ad-hoc requests
- Partner with Sinclair television stations to maximize political advertising revenue by utilizing internal data
- Assist in building pricing optimization software by partnering with internal departments and external vendors
- Evaluate the Sinclair Network business and make strategic pricing recommendations based on a variety of internal datasets
- Communicate and research ad inventory forecasting, rate card pricing and packaging strategies with Sales Management for all audience product opportunities including Digital, Internet, Mobile, and OTT
- Analyze the popularity of TV programs and by show across the country and understanding the trends to determine inventory levels
- Partner with Sinclair’s Engineering, Legal, News, Operations, Sales, and other departments when needed
Required Experience:
- Strong proficiency in Microsoft Excel is preferred
- Experience with data reporting systems, i.e.-IBM Cognos and CRM a plus but not required
- Strong interpersonal communication skills
- Understanding of pricing and sales planning economics is a plus
- Bachelors in any business or communications discipline and/or 2 years of related experience
- Sales experience a plus