Strategic Marketing Planner, Audit & Assurance

Strategic Marketing Planner, Audit & Assurance (A&A) National Life Sciences Healthcare and New England Manager

Think a Big Four career is just spreadsheets, gray suits, and corporate profits? Look again. Deloitte's full-service Marketing Excellence (ME) organization is seeking collaborative creatives, skillful strategists, and marketing masterminds to lead our businesses in exciting new directions. If you're a marketing and communications professional who sees the world differently, finds opportunity where others don't, and keeps a pulse on the next big trends, then become our partner in growth. Together we'll discover new ways to transform out-of-the-box ideas into measurable business results for our clients and our company. If you're ready to make an impact, join our ME team to see how we Deloitte differently.

The Strategic Marketing Planner (SMP) serves as a trusted marketing advisor to his/her business leaders and key stakeholders. In this role, you will be responsible for developing best-in-class strategic marketing plans as well as overseeing campaign delivery.

The Team

Deloitte's Marketing Excellence team combines the power of Deloitte's brand with the most inspired marketing techniques to produce business results for our clients. From events to social media to digital strategy and execution, we elevate the Deloitte brand and strategic positioning, delivering a cohesive, consistent experience. The team brings together creative and technology skills, business insights, and industry best practices to develop innovative creative assets that engage our clients. It also executes with agility and measurable performance through best-of-breed solutions, centralization of key information and operations, and optimization of data, tools, people and process.

Responsibilities

In General:

• Work closely with the business Chief Marketing Officer (BCMO), senior SMPs, in-house Green Dot Agency (GDA) and business stakeholders to develop strategic marketing plans and associated campaigns in support of Audit & Assurance (A&A) Life Sciences Healthcare (LSHC) and New England local market business priorities. This includes advising on how best to activate marketing campaigns and messaging.
• Ensure synergy with other Audit & Assurance campaigns and recommend market specific activities as warranted.
• Develop an in-depth understanding of targeting dynamics relative to A&A LSHC and New England local market business objectives.

• Understand the LSHC market landscape for sponsorship and association opportunities; be knowledgeable about partnership opportunities
• Understand competitive landscape and marketing activity
• Collaborate with regional marketers to maximize local industry opportunities and deliver marketing programs in locations with high industry concentration
• Share knowledge and collaborate with Green Dot marketing to increase the effectiveness of campaigns
• Collaborate across Marketing Excellence and other enabling areas in support of campaign activities and tactical management including:
• Support the development of strategic briefs (business cases) for potential marketing campaigns as well as leadership approval process
• Help manage the overall portfolio of campaigns and activities, plan and manage budgets to ensure proper prioritization and utilization of resources in conjunction with the GDA
• Define metrics and KPIs to assess campaign success, activity and channel levels to inform future tactics, liaising with the GDA
• Provide marketing support for assigned audit target accounts
• For New England local market:
• Ensure synergy with Audit & Assurance national campaigns and recommend market specific activities as warranted.
• Develop an in-depth understanding of New England market dynamics:
• Become an expert in goals and opportunities in support of National Audit & Assurance strategy
• Understand New England market landscape for local chapters of National Relationships (e.g. FEI); be knowledgeable about local partnership opportunities, e.g. law firms
• Understand competitive landscape and marketing activity in local market
• Understand high priority industries in the local market and partner with Audit & Assurance and Green Dot Industry marketing to maximize local opportunities
• Share knowledge with National A&A and Green Dot marketing to increase the effectiveness of campaigns

• Bachelor's degree in marketing, journalism, communications, or related field
• Minimum 10 years of experience in an advertising agency, marketing firm, public relations firm, or internal marketing department
• Experience creating and implementing fully integrated marketing plans
• Ability to be consultative and collaborative with individuals across the organization
• Outstanding verbal, written, and collaboration skills
• Highly creative and innovative
• Strong ability to think strategically
• Desire to work in a team environment

• Travel up to 10% (while travel of up to 10% is a requirement of the role, due to COVID-19, non-essential travel has been suspended until further notice.)
• Must be legally authorized to work in the United States without the need for employer sponsorship, now or at any time in the future.