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Job Details

UnitedHealth Group

Marketing Specialist II (111777672)

Sales and Marketing

Brand Marketing



Minnetonka, Minnesota, United States

UnitedHealthcare is a company that's on the rise. We're expanding in multiple directions, across borders and, most of all, in the way we think. Here, innovation isn't about another gadget, it's about transforming the health care industry. Ready to make a difference? Make yourself at home with us and start doing your life's best work.(sm)

Work in a matrix organization influencing and collaborating with others to identify and develop innovative solutions to non-standard requests and solve complex problems. This position will work directly with cross-functional team members to initiate, develop and execute consumer-facing communications that support the brand, product, campaign and marketing objectives. Prioritize work, assign tasks, and manage resources to balance work load and maximize efficiency.

Familiarity with direct marketing (direct mail and landing pages), market segmentation, coordination and project management, understanding analytics and reporting results, understanding the consumer profile, process improvement, and understanding the impacts of regulatory rules are all important. In order to execute campaigns, working cross-functionally between Marketing, Creative, Legal, Compliance, Agencies and other areas will be required. Must be detailed, organized, deadline-oriented, adaptable to rapidly changing environment plus able to juggle multiple projects simultaneously.

This position is involved in driving new membership/sales growth for UnitedHealthcare Medicare products. This role will develop strategies and tactical plans to support acquisition marketing efforts acquiring new members. Manage, develop, and execute marketing campaigns, including forecasting and analysis.

If you reside in Minnetonka, MN, you’ll enjoy the flexibility of a hybrid-remote position* as you take on some tough challenges.

Primary Responsibilities:

  • Assist in developing and implementing marketing campaigns based on product strategy while maintaining brand standards, planning meetings, maintaining databases, tracking sales data and preparing reports. Materials will be created across multiple channels of distribution (direct mail and/or DRTV)

    • Direct Mail – Develop strategy, creating materials and working closely with campaign execution and data analytics teams for campaign testing, targeting, segmentation and analysis. Create the direct mail data list select criteria and execute data pull with assistance of the campaign list execution team. Understand and create logic for dynamic print

    • Support the transition to the new content management system across a variety of marketing channels

    • Direct Response Television - Support routing/reviewing and finalizing scripts

    • Manage the day-to-day tactical requests from internal partners (Marketing, Creative, Legal, Regulatory, Product,) and key stakeholders to support a variety of consumer marketing campaigns

  • Manage review/revision/approval processes. Apply internal and external communication standards established for the business (e.g., branding standards/guidelines, naming conventions, regulatory guidelines, legal and compliance review). Review, edit and proof final versions of marketing materials before release

  • Understand analytics and segmentation. Work closely with data analytics to ensure proper testing & reporting of marketing campaigns. Analyze campaign performance and give future campaign recommendations based on results

  • Establishes strong relationships with key stakeholders and communicate proactively to manage expectations, project timelines and logistics. Anticipate stakeholder needs and requirements

  • Will own end to end process and completion of multiple projects and will maintain campaign/project records utilizing established department procedures and tools

  • Review work performed by others and provide feedback

You’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications:

  • Bachelor’s Degree or 1+ year of relevant experience

  • 1+ year(s) of Marketing experience in a professional OR educational setting, internships included

  • 1+ year(s) of experience in a cross functional, team collaboration setting

  • 1+ year(s) of experience in project management, attention to detail and highly organized

  • 1+ year(s) of experience using Project Management tools & Microsoft products

  • Full COVID-19 vaccination is an essential job function of this role. Candidates located in states that mandate COVID-19 booster doses must also comply with those state requirements. UnitedHealth Group will adhere to all federal, state and local regulations as well as all client requirements and will obtain necessary proof of vaccination, and boosters when applicable, prior to employment to ensure compliance. Candidates must be able to perform all essential job functions with or without reasonable accommodation.

Preferred Qualifications:

  • Direct marketing campaign development and implementation skills & experience, including direct mail

  • Previous healthcare industry experience

  • Omni-channel marketing experience

To protect the health and safety of our workforce, patients and communities we serve, UnitedHealth Group and its affiliate companies require all employees to disclose COVID-19 vaccination status prior to beginning employment. In addition, some roles and locations require full COVID-19 vaccination, including boosters, as an essential job function. UnitedHealth Group adheres to all federal, state and local COVID-19 vaccination regulations as well as all client COVID-19 vaccination requirements and will obtain the necessary information from candidates prior to employment to ensure compliance. Candidates must be able to perform all essential job functions with or without reasonable accommodation. Failure to meet the vaccination requirement may result in rescission of an employment offer or termination of employment

Careers with UnitedHealthcare. Let's talk about opportunity. Start with a Fortune 6 organization that's serving more than 85 million people already and building the industry's singular reputation for bold ideas and impeccable execution. Now, add your energy, your passion for excellence, your near-obsession with driving change for the better. Get the picture? UnitedHealthcare is serving employers and individuals, states and communities, military families and veterans where ever they're found across the globe. We bring them the resources of an industry leader and a commitment to improve their lives that’s second to none. This is no small opportunity. It's where you can do your life's best work.(sm)

*All Telecommuters will be required to adhere to UnitedHealth Group’s Telecommuter Policy.

Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity / Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

UnitedHealth Group is a drug - free workplace. Candidates are required to pass a drug test before beginning employment.

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