Associate Director Global Oncology Marketing Brand Strategy - GU Urothelial Carcinoma
The Global Brand Strategy Associate Director will lead efforts to shape the launch of new combinations into Oncology urothelial carcinoma indications.
Responsibilities include, but are not limited to the following:
Building strong value proposition, narrative and launch strategy. The Associate Director will lead the Commercial Excellence Framework (Listen, Learn, Lead) and associated strategic development work in close collaboration with Global Disease lead.
Lead and work collaboratively with multiple functional teams including the Global Disease Team, Market Research, Digital Marketing Communication Excellence, Promotional Review Team (PRT) and Key Market Leaders to achieve the aspiration.
Know the customers: lead efforts to cross-functionally obtain deep understanding of customers including drivers, barriers, and the ecosystems in which they operate.
Lead the initiation of brand strategy customer insight market research projects along with market research function point.
Contribute to and help shape the strategic direction of the indications through active participation with Global Disease Team, and other forums with Regional leaders.
Lead the brand strategy annual Oneplan in collaboration with the Global Disease Team.
Lead the development of customer engagement plans aligned to opportunity spaces to help support delivery of a unified, positive customer experience.
Lead shaping of key strategic communication objectives for and assigned brand(s) by working with the Global Disease Team, Cross Functional and Regional Teams. The communication objectives are created in alignment to the product opportunity spaces.
Drive marketing effectiveness through content development and measurement designed to drive engagement in multiple channels, including digital, yielding increased share. Coordinate with agency partners on customer engagement material development and on the Promotional Review Team (PRT) process.
Ensure the appropriate administration of promotional budgets for assigned product. All activities will be conducted in full compliance with our Company policies, values and standards.
Initiate portfolio learning objective for market execution with implementation guidance and by working with Global Learning & Development Lead to build strong train the trainer programs for Regions and Markets around the world.
Demonstrate market operational efficiency by leveraging, integrating best practices and facilitating cross-Region learning.
Lead the indication or Tumor specific Agency scope of work (SOWs) and the bi-annual Agency of Record evaluation process.
Demonstrate our Company's way of working leadership behaviors including building networks, sharing, focusing on the customer and driving results. Maintain alignment to compliance goals and policies.
Bachelor's Degree required
Minimum of 5 years experience in marketing pharmaceutical products.
Ability to work through ambiguity for product strategic development.
Experience leading cross-functional teamwork.
Strong knowledge of marketing principles.
Campaign and Message Development experience.
Constituency Management across hierarchical lines.
Excellent planning and presentation skills
Strong communication skills.
Agency/vendor management skills.
Masters in Business Administration
Knowledge/experience with the Oncology Marketplace.
Product launch or launch planning experience.
Market research experience.
Marketing/Marketing support in Oncology and/or Specialty marketplace
Knowledge of our Company's commercial, regulatory, and legal compliance policies.
Experience in the our Company's end-to-end medical/legal (PRT) review and delivery process.
Our Human Health Division maintains a “patient first, profits later” ideology. The organization is comprised of sales, marketing, market access, digital analytics and commercial professionals who are passionate about their role in bringing our medicines to our customers worldwide.
Who we are …
We are known as Merck & Co., Inc., Kenilworth, New Jersey, USA in the United States and Canada and MSD everywhere else. For more than a century, we have been inventing for life, bringing forward medicines and vaccines for many of the world's most challenging diseases. Today, our company continues to be at the forefront of research to deliver innovative health solutions and advance the prevention and treatment of diseases that threaten people and animals around the world.
What we look for …
Imagine getting up in the morning for a job as important as helping to save and improve lives around the world. Here, you have that opportunity. You can put your empathy, creativity, digital mastery, or scientific genius to work in collaboration with a diverse group of colleagues who pursue and bring hope to countless people who are battling some of the most challenging diseases of our time. Our team is constantly evolving, so if you are among the intellectually curious, join us—and start making your impact today.
NOTICE FOR INTERNAL APPLICANTS
In accordance with Managers' Policy - Job Posting and Employee Placement, all employees subject to this policy are required to have a minimum of twelve (12) months of service in current position prior to applying for open positions.
If you have been offered a separation benefits package, but have not yet reached your separation date and are offered a position within the salary and geographical parameters as set forth in the Summary Plan Description (SPD) of your separation package, then you are no longer eligible for your separation benefits package. To discuss in more detail, please contact your HRBP or Talent Acquisition Advisor.
New hires in office-based roles in the US & Puerto Rico will be required, subject to applicable law, to demonstrate that they have been fully vaccinated for COVID-19 or qualify for a medical or religious exemption to this vaccination requirement that can be accommodated without an undue burden to the operation. However, subject to applicable law, employees working in roles that the Company determines require routine collaboration with external stakeholders, such as employees in health services, customer facing commercial, or research based roles, will be required to be fully vaccinated as a condition of employment.
Current Employees apply HERE
Current Contingent Workers apply HERE
US and Puerto Rico Residents Only:
Our company is committed to inclusion, ensuring that candidates can engage in a hiring process that exhibits their true capabilities. Please click here if you need an accommodation during the application or hiring process.
For more information about personal rights under Equal Employment Opportunity, visit:
We are proud to be a company that embraces the value of bringing diverse, talented, and committed people together. The fastest way to breakthrough innovation is when diverse ideas come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another’s thinking and approach problems collectively. We are an equal opportunity employer, committed to fostering an inclusive and diverse workplace.
Residents of Colorado:
Click here to request this role’s pay range.
Search Firm Representatives Please Read Carefully
Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.
Flexible Work Arrangements:Hybrid
Shift:1st - Day
Valid Driving License:Yes
Number of Openings:1