Senior Specialist, US Marketing, Antibiotics Franchise: Engagement Strategy and Execution
This Senior Specialist reports to Marketing Chapter Lead within the Hospital Specialty Business Unit (HSBU). This Engagement Strategy and Execution role will focus on driving the field sales execution of brand strategy for our products through close collaboration with the Design Team, Commercial Agile Team, Sales Leadership, Learning & Development, and Brand Communications for the Hospital sales team.
This position will contribute to driving ongoing field sales integration and maximization of customer engagement capabilities (Field Suggestions, Field Email, Next Best Engagement, etc.). Additionally, this role will work to understand customer engagement effectiveness through data analytics and enabling the flow of critical customer insights back into the organization to evaluate performance and diagnose areas of opportunities, while building an industry-leading omnichannel customer engagement experience.
In addition, our marketing team has adopted an Agile operating model to be more adaptive and responsive to rapidly evolving customer needs and keep pace with the digital evolution in the marketplace. This Agile model enables marketers to enhance their experience, building skills and capabilities that flex across various commercial functions based on business needs and priorities. The successful candidate embraces a growth mindset, a willingness to tackle challenges, and a passion for learning, development, and a greater team achievement.
Key Responsibilities of the role will include, but are not limited to:
Customer engagement and execution activities aligned to brand strategy
Partner with the Design Team and Sales / Sales Leadership in all aspects of preparation, planning and ongoing integration related to product promotion, customer engagement and execution
Collaborate with Field Sales and Sales Training to identify and prioritize training and development
Customer segmentation and targeting activities, tactical plan development, and KPI implementation / monitoring
Leverage customer journey, insights, and engagement data to maximize execution
Development of execution resources
Establish and maintain ongoing bi-directional communication between field sales and brand team to ensure continuous integration, support sharing of relevant insights, and ultimately, maximize customer engagement efforts
Plan, coordinate, and lead brand team engagements with field sales (national meetings, strategy reviews and training calls, etc.)
This position will build momentum to continued development of outstanding leadership skills critical in many areas of product management including strategy and extended team opportunities, ability to build alignment across diverse teams, and problem-solving skills. He/she must demonstrate strong collaboration across the brand and extended teams to achieve effective execution of the developed strategy.
Education Minimum Requirements
Required Experience and Skills
A minimum of 2 years Pharma/biotech experience OR a minimum of 3 years combined strategic marketing, sales, or business support experience in any industry, is required
Strong written/verbal communication skills as demonstrated through experience in strategy & marketing business case communication, sales interface, direct customer engagement and/or sales presentations
Strong judgment, prioritization, and decision-making skills with ability to manage complexity and competing priorities
Excellent interpersonal, communication, and presentation skills
Promoting teamwork and open discussion of issues
Demonstrates high degree of integrity and ethics
Participate and contribute as extended team member in brand or sales specific projects and initiatives.
Preferred Experience and Skills
Strong project management skills as demonstrated by prioritizing activities, using resources optimally, establishing appropriate deadlines and ensuring on-time delivery
Proven ability to drive execution
Experience in hospital segment, antibiotics arena
Experience in or working with sales organizations
Ability to work cross-functionally and build credible, effective working relationships both internally and externally
Project management experience
Our Human Health Division maintains a “patient first, profits later” ideology. The organization is comprised of sales, marketing, market access, digital analytics and commercial professionals who are passionate about their role in bringing our medicines to our customers worldwide.
Who we are …
We are known as Merck & Co., Inc., Rahway, New Jersey, USA in the United States and Canada and MSD everywhere else. For more than a century, we have been inventing for life, bringing forward medicines and vaccines for many of the world's most challenging diseases. Today, our company continues to be at the forefront of research to deliver innovative health solutions and advance the prevention and treatment of diseases that threaten people and animals around the world.
What we look for …
Imagine getting up in the morning for a job as important as helping to save and improve lives around the world. Here, you have that opportunity. You can put your empathy, creativity, digital mastery, or scientific genius to work in collaboration with a diverse group of colleagues who pursue and bring hope to countless people who are battling some of the most challenging diseases of our time. Our team is constantly evolving, so if you are among the intellectually curious, join us—and start making your impact today.
NOTICE FOR INTERNAL APPLICANTS
In accordance with Managers' Policy - Job Posting and Employee Placement, all employees subject to this policy are required to have a minimum of twelve (12) months of service in current position prior to applying for open positions.
If you have been offered a separation benefits package, but have not yet reached your separation date and are offered a position within the salary and geographical parameters as set forth in the Summary Plan Description (SPD) of your separation package, then you are no longer eligible for your separation benefits package. To discuss in more detail, please contact your HRBP or Talent Acquisition Advisor.
Employees working in roles that the Company determines require routine collaboration with external stakeholders, such as customer-facing commercial, or research-based roles, will be expected to comply not only with Company policy but also with policies established by such external stakeholders (for example, a requirement to be vaccinated against COVID-19 in order to access a facility or meet with stakeholders). Please understand that, as permitted by applicable law, if you have not been vaccinated against COVID-19 and an essential function of your job is to call on external stakeholders who require vaccination to enter their premises or engage in face-to-face meetings, then your employment may pose an undue burden to business operations, in which case you may not be offered employment, or your employment could be terminated. Please also note that, where permitted by applicable law, the Company reserves the right to require COVID-19 vaccinations for positions, such as in Global Employee Health, where the Company determines in its discretion that the nature of the role presents an increased risk of disease transmission.
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