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Job Details

State Farm

State Farm

Sr Digital Marketing Spec

Sales and Marketing

Brand Marketing

No

Tempe, Arizona, United States


Overview

We are not just offering a job but a meaningful career! Come join our passionate team!

As a Fortune 50 company, we hire the best employees to serve our customers, making us a leader in the insurance and financial services industry. State Farm embraces diversity and inclusion to ensure a workforce that is engaged, builds on the strengths and talents of all associates, and creates a Good Neighbor culture.

We offer competitive benefits and pay with the potential for an annual financial award based on both individual and enterprise performance. Our employees have an opportunity to participate in volunteer events within the community and engage in a learning culture. We offer programs to assist with tuition reimbursement, professional designations, employee development, wellness initiatives, and more!

Visit our Careers page for more information on our benefits , locations and the process of joining the State Farm team!

Responsibilities

The Marketing department at State Farm has an opening for a Senior Digital Marketing Specialist within the Agent Marketing division.

The opening aligns to our digital and social function and focuses on improving agents' digital enablement through marketing programs, initiatives and capabilities. This role will focus on the continuous improvement of agents' “digital-first” presence. Expect to work cross-functionally developing tailored marketing strategies and leading teams through the planning, development, execution and optimization of all agent digital channels. To be successful in this role substantial digital media expertise and leadership is required. If you are someone who thrives in achieving performance outcomes, successfully leads cross-functional teams, is constantly innovating, and has proven success in managing multiple vendors, we are looking forward to speaking with you!

Sr. Digital Marketing Specialist:

  • Manages multiple or complex projects while effectively utilizing project management tools and processes.
  • Ability to present and influence at all levels of the organization.
  • Demonstrated ability to lead and influence a team.
  • Must have the ability to work in a cross functional manner and interact effectively across a matrixed organization.
  • Ability to build relationships at all organizational levels.
  • Highly strategic and analytical mindset.
  • Strong attention to detail.
  • Strong team player.


NOTE : This role is a Hybrid work arrangement for Bloomington IL, Dunwoody GA, Richardson TX, and Tempe AZ.

Qualifications

Role Specific:

· 5+ years professional-level experience developing, executing, and optimizing effective digital media strategies.

· Bachelor's degree in Marketing or a related discipline required.

· Preferred Certifications: Google Ads, Hootsuite Social Marketing, Google Analytics, YouTube, Facebook

· Franchise-based marketing experience is a benefit.

· Deep functional and executional expertise in all digital and social media capabilities (SEO, SEM, Social, Audio, Video, Display, Content, etc.).

· Demonstrable, quantifiable expertise in PPC, SEO, re-marketing programs, social media advertising and engagement, and analysis/management tools.

· Experience using analytics to improve engagement.

· Ability to discover, learn and implement new digital approaches.

· Ability to speak fluently to performance, gaps, and opportunities.






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