Job Details
Digital Marketing Associate
WBMA/WTTO/WABM in Birmingham, Alabama is seeking a detail oriented Digital Sales Marketing Associate who has strong organizational, written and oral communication skills. This sales support role is critical in a faster paced, problem-solving sales environment. This role includes implementing marketing campaigns that include TV, OTT, Display, Video, Social Media, Email, Contesting, Paid Search, Websites, Mobile and more.
Responsibilities include:
- Creation of fulfillment reports/recaps, database management, and sales report maintenance
- Input and maintain orders, including revisions due to campaign changes
- Efficiently work with the team of Marketing Consultants / Management team
- Effectively work with sales team in obtaining creative materials and generate support materials for digital sales presentations
- Be part of campaign presentations and reviews with clients.
- Various administrative duties and contract/campaign management
- Other responsibilities as assigned.
Qualifications:
- Bachelor's Degree
- Skilled with Microsoft Office365 including Excel, PowerPoint, Word and Teams
- Learn to perform work using OSI, Strata, Sell CRM, Operative One, Google Analytics and Outlook
- Great attention to detail and strong organization skills are essential
- Strong analytical ability and understanding of data-driven systems
- Ability to meet strict deadlines while maintaining accuracy
- Able to work directly with internal and external clients on resolving issues with professionalism and patience
- Must thrive in a fast-paced, dynamic, team environment
What you have to bring to Sinclair:
- At least one year experience in Digital Media, Agency, or Direct Client related advertising
- Attention to detail, independent and great collaborator
- Top-notch verbal and written communication skills
- Skilled in troubleshooting and problem solving
- Analytical mind with passion in digital media
Added Value:
- Working knowledge of Google Ad Manager or similar ad server platform and technologies
- Understanding of digital advertising Insertion Order formats and asset deliverables
- Previous experience in data analysis – providing and explaining performance reporting for digital campaigns
- Extremely detail-oriented, with the ability to prioritize and manage time efficiently.