Technical Marketing Strategist

Introduction
At , work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.

Your Role and Responsibilities
Youʼll be responsible for but not limited to:
• Making key marketing technology initiatives real, end-to-end, with a cross-organization team; being highly cooperative and confident in driving from conception to global execution to support global strategy
• Documenting business and functional requirements, designing a technical solution, defining the operating model and procedures to execute, training and supporting users.
• Evaluating marketing technology, identifying the latest and greatest, and bringing components to life together in real-world use at scale on the marketing automation platform (Marketo)
• Understanding intricate business and technical requirements and constraints; leading and driving the effort to translate those requirements into strategic marketing solutions
• Help develop technical integration approaches, including data flow and architectural diagrams/visuals; deliver integration architecture strategies that can span Marketing Automation, CRM and Service platforms• Collaborating deeply across diverse teams and disciplines
• Consulting on complex usage of Marketo.
• Supporting the daily operations for IBM's marketing automation platform, including testing, troubleshooting, and support
• Documenting key Marketo processes and procedures as they develop and evolve
• Participating in team triage and planning sessions
• Helping to ramp up, train, support and mentor marketing technologists around the company
•Staying up to date on trends and technology in the technical marketing landscape

Required Technical and Professional Expertise
• Ambitious, self-directed self-starter, eager to dive right in and optimize the platform.
• Strong verbal and written communication skills.
• Passion to improve process, streamline technology, and improve performance.
• Demonstrated expert skills in troubleshooting, analysis and logic.
• Experience in a B2B marketing role focused on running marketing campaigns and demand generation.
• Strong project management and organization skills
• Demonstrated skills in some form of technology (marketing automation/coding/database technology, etc.)
• Advanced knowledge of API's and integration services
• 5 years of experience in Marketing Automation as an Architect or Business Analyst, with a track record in designing and implementing enterprise marketing automation solutions (e.g. SFMC (Salesforce Marketing Cloud), Marketo, Eloqua)

Preferred Technical and Professional Expertise
• Bachelorʼs degree, ideally in computer science, marketing or business.
• Marketo certified expert.
• Agile - Experience working within and leading in an AGILE team framework

Corporate Headquarters (CHQ) team represents a variety of functions such as , finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers.

In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

IBM’s greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business. At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

IBM offers a competitive and comprehensive benefits program. Eligible employees may have access to: - Healthcare benefits including medical & prescription drug coverage, dental, vision, and mental health & well being - Financial programs such as 401(k), the IBM Employee Stock Purchase Plan, financial counseling, life insurance, short & long- term disability coverage, and opportunities for performance based salary incentive programs - Generous paid time off including 12 holidays, minimum 56 hours sick time, 120 hours vacation, 12 weeks parental bonding leave in accordance with IBM Policy, and other Paid Care Leave programs. IBM also offers paid family leave benefits to eligible employees where required by applicable law - Training and educational resources on our personalized, AI-driven learning platform where IBMers can grow skills and obtain industry-recognized certifications to achieve their career goals - Diverse and inclusive employee resource groups, giving & volunteer opportunities, and discounts on retail products, services & experiences The compensation range and benefits for this position are based on a full-time schedule for a full calendar year. The salary will vary depending on your job-related skills, experience and location. Pay increment and frequency of pay will be in accordance with employment classification and applicable laws. For part time roles, your compensation and benefits will be adjusted to reflect your hours. Benefits may be pro-rated for those who start working during the calendar year. This position was posted on the date cited in the key job details section and is anticipated to remain posted for 21 days from this date or less if not needed to fill the role. We consider qualified applicants with criminal histories, consistent with applicable law. IBM will not be providing visa sponsorship for this position now or in the future. Therefore, in order to be considered for this position, you must have the ability to work without a need for current or future visa sponsorship.

IBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.