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Job Details


Verizon Communications Inc

AVP-Digital Marketing

Sales and Marketing

Brand Marketing

No

New York, New York, United States

When you join Verizon

Verizon is one of the world's leading providers of technology and communications services, transforming the way we connect around the world. We're a human network that reaches across the globe and works behind the scenes. We anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together-lifting up our communities and striving to make an impact to move the world forward. If you're fueled by purpose, and powered by persistence, explore a career with us. Here, you'll discover the rigor it takes to make a difference and the fulfillment that comes with living the #NetworkLife.

At our core, we are dedicated to enriching lives by bridging the gap between individuals and premium wireless experiences that not only meet but exceed expectations in value and quality. We believe that everyone deserves access to seamless, reliable, and affordable wireless solutions that enhance their day-to-day lives, connecting them to what matters most. By joining our team, you'll play a pivotal role in this mission, working towards delivering innovative, customer-focused solutions that open up a world of possibilities. We're not just in the business of technology; we're in the business of connecting people, empowering them to explore, share, and engage with the world around them in ways they never thought possible.

Building on our commitment to connect people with quality experiences that offer the best value in wireless, let's delve deeper into how we strategically position our diverse portfolio to cater to a broad spectrum of needs and preferences. Our portfolio, comprising 11 distinct brands, is meticulously organized into five families, each designed to address specific market segments and distribution channels to maximize reach and impact.

What you'll be doing...

  • Serve as overall leader of Omnichannel Digital Marketing Strategy for Value Marketing
  • Provide leadership and guidance to brand family teams to ensure development of best in class digital marketing campaigns that will drive demand generation and grow awareness across multiple digital platforms.
  • Drive acquisition by building an ecosystem that supports personalization, localization and retargeting tactics.
  • Lead the team that drives acquisition across brands via affiliates, email marketing, direct response channels and has ultimate accountability for direct response creative and media.
  • Build a strong digital presence and digital reputation via earned marketing including creator marketing and online reviews
  • Drive strategy, content and community approach for owned channels including YouTube, Social & .com
  • Ensure end to end digital campaigns from entry to landing page are driving results.
  • Lead team of SME's to author and design and develop copy and imagery 'on brand' through digital marketing touchpoints. Drive implementation on brand websites, and PDP etail pages to connect messages and campaigns to drive conversion and awareness.
  • Accountable for digital analytics reporting to ensure that we're able to forecast and predict and optimize campaigns and improve performance to ultimately drive demand to achieve overall sales goal.
  • Work closely with paid media team and creative leaders for digital to coordinate and work in support of digital marketing campaigns.
  • Drive innovation and excellence
  • Manage multiple agencies and connect cross functionally with many Verizon teams including Brand, Media, CX.
  • Build and establish MarTec and MadTech support in and for marketing
  • Drive strategy and output for SEO/SEM, E-Tail execution, and Personalization and ensure the team is set up to operate in a competitive day to day environment

What we're looking for....
  • 12+ years in digital marketing with Direct 1:1 performance digital experience.
  • Worked with large complex brands
  • Agency + client experience preferred
  • Direct experience in leading digital marketing campaigns from end to end.
  • Subscription, Retail and Direct digital brand experience ideal

Join the team that connects people with quality experiences that give them the best value in wireless.

Where you'll be working

In this hybrid role, you'll have a defined work location that includes work from home and assigned office days set by your manager.

Scheduled Weekly Hours
40

Equal Employment Opportunity

We're proud to be an equal opportunity employer - and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion page to learn more.

Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefits, short term incentives, 401(k) Savings Plan, stock incentive programs, paid time off, parental leave, adoption assistance and tuition assistance, plus other incentives, we've got you covered with our award-winning total rewards package. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.

If you are hired into a California, Colorado, Connecticut, Hawaii, Nevada, New York, Rhode Island or Washington work location, the compensation range for this position is between $222,000.00 and $412,000.00 annually based on a full-time schedule. The salary will vary depending on your location and confirmed job-related skills and experience. This is an incentive based position with the potential to earn more. For part time roles, your compensation will be adjusted to reflect your hours.YmJnZW5lcmljLjA3NzE3LjEzMTgzQHZlcml6b253b3JrZGF5LmFwbGl0cmFrLmNvbQ.gif