Marketing Intelligence Lead Specialist

Market Intelligence Lead Specialist -Deloitte's Green Dot Agency

Think a Big Four career is just spreadsheets, gray suits, and corporate profits? Look again. Deloitte's full-service Marketing Excellence (ME) organization is seeking collaborative creatives, skillful strategists, and marketing masterminds to lead our businesses in exciting new directions. If you're a marketing and communications professional who sees the world differently, finds opportunity where others don't, and keeps a pulse on the next big trends, then become our partner in growth. Together we'll discover new ways to transform out-of-the-box ideas into measurable business results for our clients and our company. If you're ready to make an impact, join our ME team to see how we Deloitte differently.

As a Market Intelligence Lead Specialist, you will be at the forefront of unearthing opportunities to inform how Deloitte goes to market. You will be responsible for championing an outward-in perspective in order to drive success for one of the world's most influential brands.

The Team

The Green Dot Agency is Deloitte's in-house agency. Sitting within the Marketing Excellence (ME) organization, we provide value to Deloitte by differentiating the Deloitte brand, driving Deloitte's business priorities forward, innovating new marketing solutions, and delivering distinct client experiences. We develop cutting-edge marketing plans, creative assets, and unique experiences that engage our clients; deliver on the strategy of our businesses in the marketplace; and capture the hearts, minds, and loyalty of our clients.

Responsibilities

• Unearthing insights derived from competitive landscaping, client feedback, content mapping and audience research to unearth insights to connect with audiences & drive results.
• Combing data and research to think creatively about where open spaces opportunities are.
• Developing personas to help our marketing teams better understand the clients we are trying to reach.
• Creating Market Intelligence best practices so we can more consistently represent ourselves to our clients and key stakeholders.
• Bringing our findings to life through storytelling.
• Championing an outward-in perspective in order to inform how Deloitte goes to market.
• Bringing specialist knowledge and new perspectives to the Market Excellence community - demonstrating an ability to distill salient points into actionable strategic guidance.
• Becoming a trusted strategic advisor so that stakeholders actively turn to you as they forge their own path and that of their business forwards.
• Tying the work we deliver to larger campaign and business goals.
• Partnering cross-functionally within GDA to ensure we develop and deliver effective campaigns that have an impact on the brand and business.
• Working closely with the other Market Intelligence team members to help bring in new opportunities, while making sure the CoE can deliver (for both existing stakeholders and new ones) from a strategic perspective.

• Minimum of 5+ years relevant experience on behalf of a brand; agency experience a plus.
• Strong organization and ability to effectively prioritize and meet deadlines.
• Exceptional verbal, written and presentation communication skills and the ability to inspire others.
• Highly self-motivated, thrive in fast-paced collaborative environment, and work well within a team, both in-person and virtually.
• Omni-channel experience, especially digital and social, is highly relevant
• Persuasive communicator and presenter.
• Ability to learn how to extract insights from a variety of technical platforms.
• Flexibility, adaptability, and willingness to travel on a limited basis required.
• Bachelor's Degree in Marketing, Communications or related field.