Marketing Performance Operations Lead

Deloitte is seeking to transform the way brands interact with their customers and elevate the human experience. Do you excel at designing and executing omni-channel marketing campaigns using marketing tools and platforms? Join our growing team in supporting our clients' ability to communicate the right message to the right customers at the right time.

Work you'll do

As a Marketing Performance Operations Lead, you are expected to bring hands-on experience on campaign management lifecycle, including leading campaign operations teams, managing relationship with clients, and effectively delivering omni-channel communications with multiple journey touchpoints from strategy through optimization.

Key Responsibilities:

• Serve as the primary point of contact for clients and account leadership
• Responsible for building trusted client relationships in a strategic advisor role
• Identify opportunities and areas of growth, then work with Account Leadership on strategic plans and communications
• Responsible for deliverable management and prioritization to ensure on time delivery and launches
• Manage campaign intake, refine campaign plans, and establish success parameters
• Responsible for resourcing, load balancing, training, and access
• Act as a subject matter expert to provide best practices and advise clients accordingly to improve campaign design and delivery approach
• Understand the client's marketing platform tools, capabilities, and data in order to advise on ways to better leverage them to drive ROI
• Define segmentation, targeting, and messaging strategy based on personas and journeys
• Provide strategic direction for creative production and approve creative asset adoption
• Guide and review data, segments, copy, creatives and other relevant campaign components
• Manage SLAs (service level agreements), KPI tracking, compliance, and reporting
• Deliver leadership reports of campaign results and performance, and provide optimization recommendations
• Oversee issue management, documentation of root cause analysis, remediation steps, and preventative measures
• Host trainings and workshops with client stakeholders on campaign operations topics
• Delegate tasks, monitor team performance, and provide mentorship to junior resources
• Create statements of work and pricing estimates as needed
• Monitor scopes of work, team allocations and program financials to ensure within defined budget
• Collaborate with other account capability partners to ensure optimal product delivery for clients

• Must be legally authorized to work in the United States without the need for employer sponsorship, now or at any time in the future.
• Bachelor's degree or equivalent experience
• Minimum 5 years of experience executing omni-channel marketing campaigns in Salesforce Marketing Cloud and/or Adobe Marketing Cloud (Salesforce and/or Adobe certification is a plus)
• Experience working with Agile methodology and using JIRA to manage and update user stories, project tasks, and deliverables
• Good understanding of databases and ability to work with large data sets
• Proven experience of managing omni-channel campaigns
• Experience with team management, project management, and client services
• Excellent written and verbal communication skills
• Proficient in PowerPoint
• Experience working in a distributed team (offshore-onsite model)
• Familiarity with omni channel data privacy regulations and industry best practices
• Travel up to 50% (while up to 50% of travel is a requirement of the role, due to COVID-19, non-essential travel has been suspended until further notice)

• 2+ years of hands-on experience with other products in the Adobe suite (e.g. Analytics, Experience Manager, Target) or Salesforce suite (e.g. Sales Cloud, Service Cloud, Community Cloud) stacks
• Experience writing simple-to-moderately complex SQL queries
• Proficient in using email testing and rendering tools (e.g. Email on Acid, Litmus)
• Proficient in leveraging Tableau, Microsoft Power BI, or other reporting tools to create reports to track campaign and deliverability metrics