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Job Details
Senior Marketing Associate - Emergency Care
Who we want
- Hard-working winners. Confident, competitive and results-oriented professionals who create a track record of success.
- Dedicated achievers. People who thrive in a fast-paced environment and will stop at nothing to ensure a project is complete and meets regulations and expectations.
- Effective communicators. People who can interpret information clearly and accurately to concisely communicate results and recommendations to stakeholders.
- Collaborative partners. People who build and leverage cross-functional relationships to bring together ideas, information, use cases, and industry analyses to develop best practices.
What you will do
- Understand key competitors and their relative strengths/weaknesses
- Understand customer groups, including why customers buy the product or service
- Advocate on the customer's behalf and influence product or portfolio changes based on customer feedback
- Support in the construction of the marketing plan with specific analysis and collaborate in the development of key strategic initiatives
- Responsible for achieving a budget target
- Work proactively with market research to collect customer insights for segmentation
- Responsible for product or portfolio's targeting and positioning
- Prioritize marketing initiatives appropriately given product or portfolio goal and metric
- Intimately understand the customers for the product or portfolio, including attitudes and behaviors
- Apply market data, uses planning tools, and seek expert opinions when analyzing channel strategies
- Is the subject matter expert for applicable products/product lines and able to field technical questions
- Lead sales training initiatives and programs throughout the year and incorporate new products into the training curriculum
- Assess business/sales trends and communicate to key stakeholders responsible for production
- Responsible for setting price and maintaining product or portfolio margin
- Partner with Marketing Communications to develop a communications approach for the product or portfolio
- Understand the different marketing channel strategies and associated business implications
- Track and report results/KPIs to leadership and sales
What you need
- Bachelor’s degree in marketing, business or related discipline required
- MBA preferred
- 2+ years of work experience required
- 2+ years medical device or marketing experience preferred
- Excellent presentation and interpersonal communications skills
- Strong analytical and problem-solving skills
- Ability to manage multiple projects while delivering on established timelines
- Ability to be persuasive in the absence of organizational authority
- Must be able to understand and work within complex interdivisional procedures and policies
- Demonstrated proficiency in Microsoft Office (Excel, Word & PowerPoint)
What We Offer
- A winning team driven to achieve our mission and deliver remarkable results
- Quality products that improve the lives of customers and patients
- Ability to discover your strengths, follow your passion and own your own career