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Job Details


Stryker

Senior Marketing Associate (R460456)

Sales and Marketing

Brand Marketing

Yearly

No

Mahwah, New Jersey, United States

Who we want:

  • Collaborative partners. People who build and leverage cross-functional relationships to bring together ideas, information, use cases, and industry analyses to develop best practices.
  • Hard-Working Winners. Confident, competitive and results-oriented professionals who create a track record of success.
  • Dedicated Achievers. People who thrive in a fast-paced environment and will stop at nothing to ensure a project is complete and meets regulations and expectations
  • Effective Communicators. People who can interpret information clearly and accurately to concisely communicate results and recommendations to stakeholders

What you will do:

Executes brand strategies and identifies new opportunities for assigned products, product lines, lines of business, or on a company-wide campaign basis. Responsible for brand-level development including market analysis, product acquisitions, and brand management. Manages marketing materials to establish product branding and messaging. Develops and implements product education, publication and other promotional activities to communicate product positioning and lifecycle development of products to customers. Applies consumer insight and market research to determine new marketing and product opportunities. May work in partnership with cross-functional teams in linking the brand to efforts by marketing, product marketing, marketing communications or other departments or units within the organization.

Responsibilities:

  • Knows the market positioning and strengths/weaknesses of key competitors.
  • Locates key recipients of marketing intelligence and information
  • Describes the offerings of a product line and their primary features.
  • Identifies critical customer needs and preferences.
  • Advocates on the customer's behalf.
  • Seeks help to support dissatisfied customers beyond own span of control.
  • Contributes specific analyses to aid in the construction of the marketing plan using the marketing plan template
  • Collaborates in developing key strategy documents: strategic plan, annual marketing plan, product launch plans, etc.
  • Provides metrics and updates back to the larger group on applicable individual segments of the process.
  • Responsible for achieving a budget target.
  • Explains the various purposes and uses of budgets.
  • Lists essential elements of a budget.
  • Lends support and analytical help in segmentation work.
  • Works proactively with market research to collect customer insights for segmentation, targeting and positioning
  • Identifies major initiatives, key issues, and benefits of product positioning.
  • Identifies factors that influence marketing strategy and positioning.
  • Identifies useful reasons to believe from the value proposition
  • Collaborates in the development of the target audience description.
  • Identifies whether a product or brand name is a true product or portfolio (a brand that reflects the customer perspective).
  • Able to assess alignment of specific company projects or initiatives to the core competence.
  • Identifies key elements of the Value Proposition that require evidence.
  • Applies clinically proven claims to existing marketing programs.
  • Can generate alternative category definitions for the product or portfolio.
  • Identifies whether a business goal meets SMARTI criteria.
  • Prioritizes marketing initiatives appropriately given product or portfolio goal and metric.
  • Defines each of the four customer groups of the product or portfolio: non-users, exclusive users, competitive users and multi-brand users.
  • Identifies each of the Big Picture strategic quadrants.
  • Develops an operational customer definition for the product or portfolio, including attitudes and behaviors.
  • Identifies basic sales channels used by the organization.
  • Cites examples of sales channels for specific products, services or customers.
  • Applies market data, uses planning tools, and seeks expert opinions when analyzing channel strategies.
  • Familiar with the field sales structure and the role of sales in the overall marketing mix.
  • Gathers information for documents such as presentations, proposals or product guides.
  • Demonstrates product features or applications to sales team or prospective clients.
  • Incorporate new products into ongoing sales/medical education curriculum
  • Supports the on-label use and promotion of all products.
  • Describes the concepts and importance of sales forecasting.
  • Able to translate a product forecast into a product demand plan.
  • Follows an organization's sales forecasting standards.
  • Assists in estimating sales trends in the market.
  • Identifies goals and objectives of effective supply chain management.
  • Identifies factors that influence marketing strategy and positioning.
  • Can conduct financial analysis for pricing (contribution, breakeven, profit pool calculations)
  • Understands the various types of communications objectives.
  • Identifies internal or external publications and sources of information that are relevant to the organization.
  • Identifies the various types and formats of communication that are commonly used outside of the organization.
  • Understands the difference between direct and indirect channels. Summarizes key features of common marketing channels.
  • Understands the different channel strategies and associated business implications.
  • Familiar with marketing metrics for the product or portfolio and the department.
  • Uses appropriate KPIs to track results.
  • Provides examples of business measurements used in own area.
  • Identifies methods used to capture and communicate measurements.
  • Understands and educates sales on customer complaint process.
  • Tracks existing KPIs and report back to the organization.
  • Shares basic customer satisfaction input trends with the salesforce.
  • Describes key aspects and benefits of business analytics.
  • Explains measurements of business performance and how to identify trends.
  • Works on complex problems, applying experience and learnings.
  • Demonstrates ownership and prioritizes work with minimal supervision.
  • Learns how financial models are constructed.

What you need:

  • Bachelor’s degree in marketing, business or related discipline required
  • 3+ years of work experience required
  • Excellent presentation and interpersonal communications skills
  • Strong analytical and problem-solving skills
  • Ability to manage multiple projects while delivering on established timelines
  • Must be able to understand and work within complex interdivisional procedures and policies

What We Offer

  • A winning team driven to achieve our mission and deliver remarkable results
  • Quality products that improve the lives of customers and patients
  • Ability to discover your strengths, follow your passion and own your own career

Learn more about Stryker:
https://www.stryker.com/