Sr Consultant-Marketing Channel (US Remote)

The Sr. Consultant Enterprise Channel Marketing will work across the portfolio of Windstream Enterprise services with a strong focus on SD-WAN (Software Defined Networking), UCaaS (Unified Communications as a Service) and SASE (Secure Access Service Edge) solutions. The Sr. Consultant Enterprise Channel Marketing will perform the ideation and execution of all marketing activity targeted to channel partners. This includes end-to-end responsibility for all awareness and demand generation activities targeted through Windstream Enterprise’s partner channel. This role requires constant collaboration with various teams across the business including Enterprise Product Management and Development, Enterprise Sales, Pricing and Offer Management, Sales Operations, and all other functional areas within the Enterprise Marketing team. This is an engaging and hands-on role and the Sr. Consultant Enterprise Channel Marketing, reporting to the Sr. Director of Enterprise Product and Vertical Marketing, is an individual who excels while operating at the strategic and the tactical level. This role is highly visible and will have direct interaction with Windstream’s C-Suite executive team as well as executives across the industry. This role is a full-time, remote-working position with less than 25% travel. What You’ll Do: - Strengthen the messaging and positioning targeted to Windstream Enterprise’s channel partners - Identify and execute campaigns and events targeted to the channel partner community - Invest in the knowledge and efficacy of our channel partners, across the solutions portfolio - Drive the development and leadership of marketing plans for new and existing product initiatives - including target setting, product messaging, demand generation and sales enablement activities - Develop product content strategy and collaborate with Content Development team and agency resources to create compelling, relevant and differentiated content targeted to the partner channel - Lead the acceleration of inbound leads for sales through content development supporting awareness tactics including a digital strategy, content syndication, analyst relations, PR, and social media through collaboration with Marketing and Sales stakeholders and agency resources - In collaboration with Field Marketing and Marketing Operations, design and execute demand gen and event strategy, including email campaigns, direct mail, events and webinars, response and lead management, and SLAs targeted to channel partners - Develop and execute channel partner enablement tools, training and communications to demonstrate and quantify the business value of Windstream's solutions - Support Enterprise Sales and channel partners in sales and marketing activities to drive adoption of Windstream Enterprise products - Measure, analyze, and report campaign performance - Achieve marketing objectives by defining marketing requirements, establishing a comprehensive marketing strategy andleading cross-functional teams to implement the plan to grow awareness, preference and purchase of existing products targeted to channel partners - Encourage company-wide success through active and consistent support of all efforts to simplify and enhance the client experience - Perform additional duties as assigned Our Benefits: - Medical, Dental, Vision Insurance Plans - 401K Plan - Health & Flexible Savings Account - Life and AD&D, Spousal Life, Child Life Insurance Plans - Educational Assistance Plan - Identity Theft, Legal, Auto & Home and Pet Insurance - https://windstreambenefits.com LI-PM1 IND123