Senior Specialist, Marketing Communications Channels – Social Media

Job Description

The Senior Specialist, Marketing Communications Channels - Social Media is responsible for helping to develop, implement and maintain the global social media strategy for The Manuals. Specific goals are to use social media to promote awareness and use of these publications (both print and electronic), provide added value to existing users, and represent the publications to healthcare professionals and consumers in the online environment in the best and most professional manner. Person must ensure compliance with any regulatory requirements affecting use of social media. Person will develop social media content in conjunction with The Manuals’ editorial team, gain legal approvals when necessary, and serve as Community Manager for The Manuals’ social media accounts.

ABOUT THE MANUALS
First published in 1899 as a small reference book for physicians and pharmacists, The Manual grew in size and scope to become one of the most widely used comprehensive medical resources for professionals and consumers. As the Manual evolved, it continually expanded the reach and depth of its offerings to reflect the mission of providing the best medical information of the day to a wide cross-section of users, including medical professionals and students, veterinarians and veterinary students, and consumers.

WHAT YOU WILL DO:

Curate and develop original social media content (from static images to social-friendly videos) based on market reports and trends.

Maintain social media accounts, posting regularly; either daily or every other day.

Monitor assigned social media pages for commentary and questions from community members, respond within a timely manner using predetermined responses or work with stakeholders to determine answer.

Manage editorial calendar, working with multiple stakeholders to determine content ideas for engagement and relevancy.

Responsible for social media measurement and reporting; stays abreast of internal and external regulations pertaining to social media, as well as new social media platforms and opportunities.

Stay on top of trends in social media, keep an eye out for key updates and changes to social media platforms.

WHAT YOU MUST HAVE:

Design and creative skills: As a social media content developer for The Manuals you will need experience with photo and video editing software, preferably Adobe Creative Suite. Previous experience with digital and social media campaigns preferable.

Collaboration: Proven ability to work cross-functionally with various internal stakeholders and markets. A highly collaborative working style is required, with the ability to influence and lead change while building strong cross-functional partnerships.

REQUIRED EXPERIENCE AND SKILLS:

4 years of experience in a marketing/communications role

Education:

Bachelor's Degree in Marketing Communications and/or Social Media

We are a research-driven biopharmaceutical company. Our mission is built on the simple premise that if we “follow the science” that great medicines can make a significant impact to our world. We believe that a research-driven enterprise dedicated to world-class science can succeed by inventing medicine and vaccine innovations that make a difference for patients across the globe.

Who we are …

We are known as Merck & Co., Inc., Kenilworth, New Jersey, USA in the United States and Canada and MSD everywhere else. For more than a century, we have been inventing for life, bringing forward medicines and vaccines for many of the world's most challenging diseases. Today, our company continues to be at the forefront of research to deliver innovative health solutions and advance the prevention and treatment of diseases that threaten people and animals around the world.

What we look for …

In a world of rapid innovation, we seek brave Inventors who want to make an Impact in all aspects of our business, enabling breakthroughs that will affect generations to come. We encourage you to bring your disruptive thinking, collaborative spirit and diverse perspective to our organization. Together we will continue Inventing For Life, Impacting Lives while Inspiring Your Career Growth.

Invent. Impact. Inspire.

NOTICE FOR INTERNAL APPLICANTS

In accordance with Managers' Policy - Job Posting and Employee Placement, all employees subject to this policy are required to have a minimum of twelve (12) months of service in current position prior to applying for open positions.

If you have been offered a separation benefits package, but have not yet reached your separation date and are offered a position within the salary and geographical parameters as set forth in the Summary Plan Description (SPD) of your separation package, then you are no longer eligible for your separation benefits package. To discuss in more detail, please contact your HRBP or Talent Acquisition Advisor.

Residents of Colorado

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US and Puerto Rico Residents Only:

Our company is committed to inclusion, ensuring that candidates can engage in a hiring process that exhibits their true capabilities. Please click here if you need an accommodation during the application or hiring process.

For more information about personal rights under Equal Employment Opportunity, visit:

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We are proud to be a company that embraces the value of bringing diverse, talented, and committed people together. The fastest way to breakthrough innovation is when diverse ideas come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another’s thinking and approach problems collectively. We are an equal opportunity employer, committed to fostering an inclusive and diverse workplace.

Search Firm Representatives Please Read Carefully
Merck & Co., Inc., Kenilworth, NJ, USA, also known as Merck Sharp & Dohme Corp., Kenilworth, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.

Employee Status:

Relocation:

VISA Sponsorship:

Travel Requirements:

Flexible Work Arrangements:

Shift:

Valid Driving License:

Hazardous Material(s):

Number of Openings:

Requisition ID:R116875