Director of HCP Marketing, US Zeposia Multiple Sclerosis

At Bristol Myers Squibb, we are inspired by a single vision – transforming patients’ lives through science. In oncology, hematology, immunology and cardiovascular disease – and one of the most diverse and promising pipelines in the industry – each of our passionate colleagues contribute to innovations that drive meaningful change. We bring a human touch to every treatment we pioneer. Join us and make a difference.

Position Summary:

A strong marketer and aspiring leader with a proven track record of strategic thinking and outstanding customer focus to lead HCP Promotions for Zeposia in Multiple Sclerosis. This brand is a key pillar in the growing BMS Immunology and Fibrosis portfolio.

The Director of HCP Marketing will drive promotional activities to healthcare practitioners, leading key commercial projects from strategy through execution. This role will collaborate with cross-functional leaders across Sales, Training, Medical, VAP, Business Insights & Analytics, Digital Hub and Customer Engagement Center to ensure robust planning and strong strategic execution to drive brand growth.

Additionally, this individual will have one direct report and will play an integral role in the identification and hiring of key talent across the US Commercial team. We are looking for a dynamic, performance-driven leader who cultivates a team-based, collaborative, customer/externally focused environment which promotes candor, innovation and appropriate risk taking.

Key Responsibilities:

• Effectively analyze customer insights, brand performance, market trends, & competitive response to inform strategic planning which addresses key challenges and capitalizes on prioritized business opportunities

• Refine strategy and messaging based on customer insights and new data publications, including the upcoming 6-year open label extension data in Q4

• Provide commercial input on cross-matrix activities, ensuring consistent, on-strategy execution within each function. This individual will guide key workstreams critical to successful promotion across Digital Hub, Customer Engagement Center, Access & Reimbursement, Medical and Sales/Sales Training

• Collaborate with Market Research to identify and leverage deep, actionable customer insights

• Partner with Customer Engagement Center to optimize Marketing Mix & Channel Selection

• Work closely with Worldwide Commercial to ensure consistent, synergistic messaging and execution across the brand

• Foster strong collaborative working relationships with external and internal customers

• Develop and deliver strategy and performance presentations to Leadership Teams

• Partner with AOR and provide clear expectations, guidance and feedback to agency, ensuring rigor in marketing excellence and exceptional execution of key tactics and deliverables

Qualifications and Experience:

• BS/BA degree required. MBA preferred

• Minimum of 6-8 years of pharmaceutical experience with a minimum of 4 years of marketing experience

• Multiple Sclerosis experience is preferred but not required; Immunology experience is a plus

• Proven track record of leading and being the champion of commercial strategy

• Demonstrated ability to plan, implement and connect interrelated activities across the matrix to deliver impactful results. The ability to identify commercial gaps and engage necessary stakeholders to assess strategic value will be critical for the successful candidate to demonstrate

• Ability to develop and manage strong customer relationships

• Highly skilled in translating insights into sound marketing actions and business recommendations

• Strong ability to effectively drive performance within a matrix organization with exceptional organizational, interpersonal communication skills and executive collaboration required

• Competencies include Strategic Brand Planning, Access and Reimbursement, Influencing and Negotiating skills, Market Analytics, Customer and Competitive Insights, Brand and Positioning Management and Decision-Making Skills

Around the world, we are passionate about making an impact on the lives of patients with serious diseases. Empowered to apply our individual talents and diverse perspectives in an inclusive culture, our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues.

Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives.

Physical presence at the BMS worksite or physical presence in the field is an essential job function of this role which the Company deems critical to collaboration, innovation, productivity, employee well-being and engagement, and enhances the Company culture.

To protect the safety of our workforce, customers, patients and communities, the policy of the Company requires all employees and workers in the U.S. and Puerto Rico to be fully vaccinated against COVID-19, unless they have received an exception based on an approved request for a medical or religious reasonable accommodation. Therefore, all BMS applicants seeking a role located in the U.S. and Puerto Rico must confirm that they have already received or are willing to receive the full COVID-19 vaccination by their start date as a qualification of the role and condition of employment. This requirement is subject to state and local law restrictions and may not be applicable to employees working in certain jurisdictions such as Montana. This requirement is also subject to discussions with collective bargaining representatives in the U.S.

Our company is committed to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace adjustments and ongoing support in their roles. Applicants can request an approval of accommodation prior to accepting a job offer. If you require reasonable accommodation in completing this application or if you are applying to a role based in the U.S. or Puerto Rico and you believe that you are unable to receive a COVID-19 vaccine due to a medical condition or sincerely held religious belief, during or any part of the recruitment process, please direct your inquiries to adastaffingsupport@bms.com. Visit careers.bms.com/eeo-accessibility to access our complete Equal Employment Opportunity statement.

BMS will consider for employment qualified applicants with arrest and conviction records, pursuant to applicable laws in your area.

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