VP, Head of Marketing Strategy US Oncology

Bringing life-changing medicines to millions of people, Novartis sits at the intersection of cutting-edge medical science and innovative digital technology. As a global company, the resources and opportunities for growth and development are plentiful including global and local cross functional careers, a diverse learning suite of thousands of programs & an in-house marketplace for rotations & project work. With a strong medicines pipeline our current transformation will not just deliver growth for our business but continue to allow us to bring innovative medicines to patients quickly.<br><br>This VP, Head of Marketing Strategy, US Oncology will oversee an Oncology marketing execution team deployed by disease area and as a portfolio. This individual will serve as the single point of contact and partner to the U.S. Oncology Portfolio GMs in the translation of the Portfolio and Product strategy into brand and customer-centric solutions, communications, experiences, & tactics across channels and segments. <br><br>The VP, Head of Marketing Strategy, US Oncology will report to the Chief Marketing and Customer Experience Officer and be a member of the US Integrated Marketing leadership team. This role will form and lead the development of overall disease-area & brand activities for personal promotion, non-personal promotion, and direct-to-patient experiences. This role will directly interface with the EVP, Oncology US & US Oncology GMs to make informed decisions on strategic shifts in marketing plans and resource allocation across the portfolio. <br><br>The VP, Head of Marketing Strategy, US Oncology will also oversee team development, ensuring their skills and capabilities meet ongoing and future needs of the business. <br><br>Your responsibilities include, but are not limited to:<br>• Oversee primary Oncology Portfolio GM interfaces and liaises with the EVP, Oncology US & US GMs to drive seamless alignment and consistency between the Product Strategy and Customer Experience Marketing functions<br>• Build and lead a new function and team within Marketing for Oncology; lead the change management effort for the Oncology Marketing team<br>• Develop the go-to-market channel strategy: establish a vision for how paid, owned, or earned media touchpoints will drive the portfolio strategy and overall business objectives, collaborating closely across internal and external teams who may have ac-countability for executing parts of the integrated plan that reside outside of the Integrated Marketing organization (e.g., PSS, Communications, Patient Engagement). This includes linking specific business and marketing objectives to high-level engagement opportunities. It should also include thinking about how we utilize data, tech, and content to build effective communications and enhance overall patient or HCP experience <br>• Direct-to-Patient / Non-Personal promotion – Responsible for leading the strategic design, tactical execution & development, media planning & optimization, & KPI /performance management of all key consumer campaigns including broad media, streaming, digital, etc as well as all key non-personal / digital HCP campaigns including foundational & non-foundational platforms<br>• Responsible for leading the strategic design and tactical execution & development of all key personal promotion stakeholder campaigns<br>• Omnichannel – Responsible for leading efforts to enhance promotional efforts to key customers through full & coordinated ‘surround-sound’ promotion utilizing advanced analytics in collaboration with analytics and content teams and pulling-through execution with critical field / customer-engagement stakeholders<br>• Create a high performing team that proactively and effectively interfaces between the pillars and key functions; ensure business continuity is maintained throughout the transition and operational phases of the transformation<br>• Partner with Customer Experience Planning and Optimization teams to develop an integrated plan and campaign against the key assets and assist US Portfolio GMs in resource-allocation, KPI / performance metric-assessment, & adjustment of plans through use of marketing mix models, ROI, etc.<br><br>This is a US based position. No international relocation will be provided for this position.<br><br>This position will be located at the East Hanover, NJ site and will not have the ability to be located remotely. This position will require 20% travel as defined by the business (domestic and/ or international).<br><br>[#video#https://www.youtube.com/watch?v=ggbnzRY9z8w{#400,300#}#/video#]