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Job Details


IBM

Head of Product Marketing

Sales and Marketing

Director of Marketing

No

New York, New York, United States

Introduction
This position is in the IBM The Weather Company business (TWC) or a shared services function supporting TWC. On August 22 2023, a definitive agreement was signed, under which Francisco Partners, a leading global investment firm that specializes in partnering with technology businesses, will acquire The Weather Company assets from IBM. It is currently expected that as of February 1, 2024, this position will be in a new company that is separate from IBM. Through increased investment and resources from Francisco Partners, The Weather Company will look to move beyond forecasting alone and bring new tools and experiences to users to help them understand how weather impacts all aspects of their lives, starting with health and well-being. For businesses, The Weather Company plans to offer more actionable insights so organizations can provide greater value to their customers. With its advertising platform, The Weather Company will continue to provide quality real-time experiences for the ad and subscription media industry, while complying with all consumer privacy laws and regulations. Don’t miss your opportunity to influence the future of our company!

Your Role and Responsibilities
The Weather Company is looking for a Head of Product Marketing to join our Marketing & Communications organization, reporting to the Head of B2B Marketing. At The Weather Company, we believe the Product Marketing team is the glue that binds our product strategy to the tactics that we need to drive success in sales and marketing and accelerate product revenue growth. The ideal candidate will lead a team of four (4), has extensive experience in adtech and/or enterprise marketing & sales, a proven track record of successfully developing and executing product marketing strategies, a deep understanding of the media, data and technology industry, and can translate our weather intelligence and media offerings into customer-first value propositions that differentiate our offering in market.

Responsibilities:
  • Lead macro-level positioning in terms of how The Weather Company is revolutionizing the digital marketing landscape, as well as more focused marketing of TWC’s product differentiation. Build product specific narratives and value propositions for existing/new enterprise data and media products, leveraging a deep understanding of capabilities, customer needs, and the competitive environment.
  • Partner with and influence leadership teams (Executive, Sales, Product) to assess and bring future enterprise data and media product opportunities to the table.
  • Develop plans and strategies with market data and evidence and use that knowledge to drive the development of positioning and messaging that resonates with buyers (direct and channel) and empowers our sellers and partners
  • Develop the overall strategy for the product marketing and research function in order to increase pipeline, close deals and market awareness across the entire portfolio (media, tech, data)
  • Bring market and competitive intelligence - be the expert on our customers profiles and personas, how they buy, and their key buying criteria. Understand the competitive landscape, be the expert on our competition, how they are positioned, and how we win
  • Enable sales teams with product training, GTM playbooks, battle cards, and collateral that help drive pipeline, acquiring new clients and deepening relationships with existing clients
  • Work with the larger marketing team to develop and activate product-oriented campaigns including thought leadership, content marketing, events marketing, and earned media.
  • Act as the primary thought leader in meetings, at events, etc. and manage a team of 3 product marketers and 1 research marketing role


Required Technical and Professional Expertise
  • Strong experience with Product Marketing, Enterprise Marketing and/or Product Development in ad tech, digital media or enterprise industries
  • Proven experience with determining product-market fit, assessing competitive landscape and mastering the GTM strategy, including an affinity for sales enablement
  • Expert and skilled story-teller; crafts product/feature positioning statements and messaging systems based on target audiences and insights.
  • Ability to lead and communicate cross-functionally with sales, product management, leadership, data-science, PR, marketing and other departments
  • Demonstrated talent and appreciation for both qualitative and quantitative research and creating recommendations, strategies, and outputs based on that research
  • 5+ years of direct people management experience
  • Technical acumen, detail industry knowledge and solid understanding of the advertising technology landscape, with experience in an enterprise data company preferred
  • Excellent writing and creative presentation skill


Preferred Technical and Professional Expertise
N/A

About Business Unit
IBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers.

Your Life @ IBM
In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?



About IBM
IBM’s greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business. At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

Location Statement
IBM offers a competitive and comprehensive benefits program. Eligible employees may have access to:

- Healthcare benefits including medical & prescription drug coverage, dental, vision, and mental health & well being
- Financial programs such as 401(k), the IBM Employee Stock Purchase Plan, financial counseling, life insurance, short & long- term disability coverage, and opportunities for performance based salary incentive programs
- Generous paid time off including 12 holidays, minimum 56 hours sick time, 120 hours vacation, 12 weeks parental bonding leave in accordance with IBM Policy, and other Paid Care Leave programs. IBM also offers paid family leave benefits to eligible employees where required by applicable law
- Training and educational resources on our personalized, AI-driven learning platform where IBMers can grow skills and obtain industry-recognized certifications to achieve their career goals
- Diverse and inclusive employee resource groups, giving & volunteer opportunities, and discounts on retail products, services & experiences

The compensation range and benefits for this position are based on a full-time schedule for a full calendar year. The salary will vary depending on your job-related skills, experience and location. Pay increment and frequency of pay will be in accordance with employment classification and applicable laws. For part time roles, your compensation and benefits will be adjusted to reflect your hours. Benefits may be pro-rated for those who start working during the calendar year.

We consider qualified applicants with criminal histories, consistent with applicable law.

IBM will not be providing visa sponsorship for this position now or in the future. Therefore, in order to be considered for this position, you must have the ability to work without a need for current or future visa sponsorship.

Being You @ IBM
IBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.
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