Director of Growth Marketing

We are seeking a Director of Growth Marketing to drive improved engagement and conversion metrics throughout the full marketing funnel for marketers and brands across various sectors.

You will own the strategy to efficiently and cost-effectively increase current revenue sources and open new revenue sources to drive incremental growth for marketers. Data matters to you; you have a deep understanding of performance data and know the right metrics to consider and measure in any environment. Your love of AdTech and MarTech is key; you are fluent in bringing in the right tech stacks to efficiently deliver on high impact results.

As Director of Growth Marketing, you'll drive and manage various accounts and ensure we have the right programs in place to meet clients' growth objectives. You'll manage a passionate team of programmatic and growth strategists as well as collaborate with data analysts, creatives and brand strategists.

You will pay close attention to the details and budgets for each campaign that we on behalf of clients.

This role affords a broad range of tasks and responsibilities fitting the dynamic and agile nature of Deloitte Digital.

If you are an experienced growth expert who isn't afraid to roll up your sleeves doer and are excited to make a massive impact in a market with infinite potential, this opportunity is for you.

Scope of Role

• Lead and manage the Growth team to effectively drive overall digital marketing, media and growth strategy
• Drive conversion rate optimization across channels to grow revenue for various marketers and brands
• Lowering customer acquisition cost (CAC) across channels
• Planning, optimizing and scaling paid ads
• Measuring and analyzing campaign and marketing success
• Grow the capability with Head of Digital Marketing
• Identify new markets and advertising tactics to encourage business growth

• Advertising campaign ideation, development, and execution
• Cross-channel customer engagement strategy, design, and development to include the creation of omnichannel digital experiences across web, mobile, social, physical, AR/VR, voice, gesture, IoT, and video
• eCommerce strategy, implementation, and operations
• Marketing Content and digital asset management solutions
• Marketing Technology and Advertising Technology solutions
• Marketing analytics implementation and operations
• Acquisition and engagement campaign ideation, development, and execution
• Agile based, design-thinking, user-centric, empirical projects that accelerate results

• 8+ years of experience in demand generation/performance marketing
• 4+ years of experience managing marketing professionals
• 5+ years of client-facing experience
• Deep experience working across a broad range of online acquisition channels including paid media and paid social
• Experience with growth and lifecycle management strategies with knowledge of marketing automation techniques and email marketing best practices as well as SEO/ SEM
• Highly analytical with a proven ability to work with data to find areas of improvement across complete marketing funnel
• Working knowledge of CDPs, DMPs, relevant AdTech and MarTech stacks
• Current on data and privacy compliancy and next gen Performance Advertising strategies and tactics
• Strong generalist who sees the big picture and delegate accordingly
• Strong track record of working cross-functionally in a fast-paced environment
• Proven ability to produce high-quality output under tight deadlines, with minimal guidance
• Excellent verbal, written, and interpersonal skills
• High attention to detail and unparalleled prioritization skills
• Collaborative with peers and mentor to team members
• Ability to manage multiple projects in a fast-paced environment; attention to detail.
  
• Strong communication and presentation skills.
• Must be legally authorized to work in the United States without the need for employer sponsorship, now or at any time in the future
  
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  Ability to travel up to 30% (While 30% of travel is a requirement of the role, due to COVID-19, non-essential travel has been suspended until further notice.
  
  
• Bachelor's Degree required in Marketing, Communications, Advertising or related field.