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Job Details

UnitedHealth Group

Marketing Manager - Telecommute in Minnetonka, MN (112220323)

Sales and Marketing

Field Marketing Manager



Minnetonka, Minnesota, United States

UnitedHealthcare is a company that's on the rise. We're expanding in multiple directions, across borders and, most of all, in the way we think. Here, innovation isn't about another gadget, it's about transforming the health care industry. Ready to make a difference? Make yourself at home with us and start doing your life's best work.(sm)

Be a part of the national marketing team responsible for creating and delivering marketing strategies for the Medicare Advantage (MA) and Dual Special Needs Plans (DSNP). Marketing managers work directly with their assigned regional partners to help them reach member acquisition and retention goals each year. Strategies include but are not limited to direct marketing and media campaigns as well as field marketing strategies and materials. Marketing managers must have deep knowledge of the business model supporting MA and DSNP sales as well as all initiatives taking place nationally. They will then collaborate with local sales and health plan partners to suggest and implement CMS-approved strategies for each specific market.

If you are located in Minnetonka, MN you will have the flexibility to telecommute*, as well as work in the office as you take on some tough challenges. If you are located outside of Minnetonka, MN you will enjoy the flexibility to telecommute* from anywhere within the U.S.

Primary Responsibilities:

  • Develop local media strategies as appropriate for markets and work with vendors to execute on those strategies in collaboration with sales and plan leadership
  • Have knowledge of CMS requirements for creation of marketing materials and sales activities
  • Work with internal agency partners in the development of marketing assets
  • Maintain collaborative relationships with the national sales, plan leadership and field sales agents
  • Gain an understanding of the product, the community and the business plan for each of your assigned markets
  • Provide reporting and understanding around local campaigns to national and plan leadership
  • Have a basic understanding of the overall financial model and the specific marketing budget for each plan
  • Help to promote best practices for national strategies in each of the plans you represent
  • Manage the set-up and the delivery of field marketing materials; this includes updates for brand and for benefit/product changes each year

You’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications:

  • 3+ years of experience in health care industry
  • Experience managing agency partner relationship
  • Experience in Customer/account management

Preferred Qualifications:

  • 5+ years of experience in marketing
  • Experience in Direct-to-consumer marketing
  • Proficiency in Microsoft office suite including Word, Excel, Outlook and PowerPoint
  • Professional competency
    • Thinking/learning skills: good judgment, decision making, creativity, strategizing
    • Administrative skills: planning, coordinating, managing resources
    • Communications skills: building relationships, leading, resolving, managing conflict, leading calls
    • Leadership skills: motivating, coaching, facilitating, influencing
    • Motivating skills: achieving results
    • Adjustment/Self-Management skills: handling stress, personal adaptability
    • Analytical skills: ability to use data to determine results
  • Full COVID-19 vaccination is an essential job function of this role. Candidates located in states that mandate COVID-19 booster doses must also comply with those state requirements. UnitedHealth Group will adhere to all federal, state and local regulations as well as all client requirements and will obtain necessary proof of vaccination, and boosters when applicable, prior to employment to ensure compliance. Candidates must be able to perform all essential job functions with or without reasonable accommodation

To protect the health and safety of our workforce, patients and communities we serve, UnitedHealth Group and its affiliate companies require all employees to disclose COVID-19 vaccination status prior to beginning employment. In addition, some roles and locations require full COVID-19 vaccination, including boosters, as an essential job function. UnitedHealth Group adheres to all federal, state and local COVID-19 vaccination regulations as well as all client COVID-19 vaccination requirements and will obtain the necessary information from candidates prior to employment to ensure compliance. Candidates must be able to perform all essential job functions with or without reasonable accommodation. Failure to meet the vaccination requirement may result in rescission of an employment offer or termination of employment

Careers at UnitedHealthcare Medicare & Retirement. The Boomer generation is the fastest growing market segment in health care. And we are the largest business in the nation dedicated to serving their unique health and well-being needs. Up for the challenge of a lifetime? Join a team of the best and the brightest to find bold new ways to proactively improve the health and quality of life of these 9 million customers. You'll find a wealth of dynamic opportunities to grow and develop as we work together to heal and strengthen our health care system. Ready? It's time to do your life's best work.(sm)

Colorado, Connecticut or Nevada Residents Only: The salary range for Colorado residents is $82,100 to $146,900. The salary range for Connecticut / Nevada residents is $90,500 to $161,600. Pay is based on several factors including but not limited to education, work experience, certifications, etc. In addition to your salary, UnitedHealth Group offers benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with UnitedHealth Group, you’ll find a far-reaching choice of benefits and incentives.

*All Telecommuters will be required to adhere to UnitedHealth Group’s Telecommuter Policy

Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment