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Manager, Digital Marketing Data Enablement

Sales and Marketing

Field Marketing Manager


East Hanover, New Jersey, United States

Bringing life-changing medicines to millions of people, Novartis sits at the intersection of cutting-edge medical science and innovative digital technology. As a global company, the resources and opportunities for growth and development are plentiful including global and local cross functional careers, a diverse learning suite of thousands of programs & an in-house marketplace for rotations & project work. With a strong medicines pipeline our current transformation will not just deliver growth for our business but continue to allow us to bring innovative medicines to patients quickly.<br><br><i>The ideal location for this role is our East Hanover site but remote work may be possible (there may be some restrictions based on legal entity). Please note that this role would not provide relocation as a result. If associate is remote, all home office expenses and any travel/lodging to specific East Hanover site for periodic live meetings will be at the employee’s expense. The expectation of working hours and travel (domestic and/or international) will be defined by the hiring manager. This position may require up to 20% travel. This is a US based position. No international relocation will be provided for this position</i><br><br>A global healthcare leader, Novartis has one of the most exciting product pipelines in the industry today. A pipeline of innovative medicines brought to life by diverse, talented, performance driven people. All of which makes us one of the most rewarding employers in our field. We're committed to peak performance, improving the quality of life, and embracing and leveraging diverse backgrounds, cultures and talents to achieve competitive advantage. <br><br>As the Digital Marketing Data Enablement Manager, you will be responsible to work with the delivery and management of data-driven digital solutions that will allow Novartis to connect with our customers in new and meaningful ways. This is a role within the Strategic Data Product Team, that will bring together the needs of Data Engineering, MarTech, Product, Digital Media and Marketing to understand and engage our customers through measurement, activation, and hyper-personalization. We’re looking for an Analytics professional with experience in Digital Media to join our rapidly growing team. <br><br><b>Your responsibilities include, but are not limited to: </b><br>• Develop and evolve analytic offerings in Integrated Marketing to enhance commercial decision across key functional areas including marketing, campaign optimization, segmentation and targeting of customers <br>• Execute customized, novel and high priority analytical projects utilizing advanced analytical techniques and drive optimized media activation across Social, Web, Email, Paid Media, Video, etc<br>• Synthesize analytics results and trends across brands and markets into a holistic perspective that commercial and Business Analytics leaders can use <br>• Communicate complex data solutions to diverse teams namely, technical, business and management teams across Data Integration, Data Quality and Data Architecture<br>• Partner with the Analytics Methodology Design Role to build assets and execute projects that move capabilities from prototype towards production<br>• Comfortable with technologies used in a digital ecosystem such as Web-based systems architecture, API REST, service-based architecture including microservices, enterprise application architecture, data management across relational, columnar, graph and NoSQL technologies in AWS Cloud.<br><br>[#video#{#400,300#}#/video#]