Digital Marketing Activation and Analytics Manager

When you join Verizon

Verizon is one of the world’s leading providers of technology and communications services, transforming the way we connect across the globe. We’re a diverse network of people driven by our shared ambition to shape a better future. Here, we have the ability to learn and grow at the speed of technology, and the space to create within every role. Together, we are moving the world forward – and you can too. Dream it. Build it. Do it here.

What you’ll be doing...

The Digital Marketing Activation Manager will develop strategies to be executed on Verizon.com and other digital properties to support products and strategic platforms. You would partner with internal stakeholder groups (i.e. Customer Experience Design, Device Marketing, Digital Operations, Product, GTM, Integrated Marketing, Legal) to develop an integrated strategy across all digital channels, and work with partners on the business and creative strategy side to see projects through to completion. There will be a strong focus on delivering a customer journey that provides a premium experience, driving sales, and furthering our brand narrative.

• Leading Verizon’s digital communications strategy, through briefs and strategy documents, in the development and execution of innovative and engaging customer experiences.
• Developing the overarching Verizon narrative for the digital channels, furthering the Verizon value proposition and ensuring that it is accurately and effectively carried through the work
• Supporting product launches, key products, and services across all digital channels, and integrated campaigns.
• Monitoring campaign performance and provide insights to identify opportunities for better engagement and conversion.
• Aligning and integrating with inter and cross channel teams, managing the ongoing communication with these stakeholders for applicable projects. Stakeholders include, but are not limited to other Marketing Activation channel teams (e.g. Retail), Integrated Marketing, GTM, Brand, Production, Customer Experience/Design, Digital Ops, Product and Device teams, IT, and their vendors.
• Collaborating with internal partners / integrated marketing to ensure work remains consistent with other channels to reinforce the message and result in immediate customer action.
• Balancing when to lead creative development and be a part of a more integrated team, which will vary by project.

Where you'll be working...

In this hybrid role, you'll have a defined work location that includes work from home and assigned office days set by your manager.

This role may be considered as part of the Department of Defense SkillBridge Program.

What we’re looking for...

You'll need to have:

• Bachelor’s degree or four or more years of work experience.
• Six or more years of relevant work experience.
• Four or more years of experience in digital analytics.
• Experience in Adobe Analytics, Content Square, and other reporting tools.

Even better if you have one or more of the following:

• Strong business acumen and critical / strategic thinking ability.
• Ability to develop insights and performance analysis for strategic briefs.
• Strong communication skills.
• Ability to think creatively.
• Ability to manage multiple priorities to meet deadlines in a dynamic environment.
• Ability of executing programs and driving measurable results.
• Experience in working in highly complex environments.
• Experience in marketing communications or other creative experience with a focus on translated market knowledge / strategy into compelling stories and tools for sales channels.
• Experience in developing / executing effective digital marketing programs.
• Experience in Project Managing across functional teams.
• Ability to work independently and make quick decisions.
• Ability to work in a team environment.
• Ability of flexibility to respond to changing direction.
• Experience in Agency management.
• Knowledge of standard data benchmarks on dotcom.
• Ability to draw conclusions and insights from data.

If Verizon and this role sound like a fit for you, we encourage you to apply even if you don’t meet every “even better” qualification listed above.

Equal Employment Opportunity

We're proud to be an equal opportunity employer - and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion page to learn more.