Senior Manager, Reblozyl Consumer Marketing

Working with Us
Challenging. Meaningful. Life-changing. Those aren’t words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You’ll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams rich in diversity. Take your career farther than you thought possible.

Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives. Read more: careers.bms.com/working-with-us

Position Summary:

The Senior Manager is a key role that will be responsible for consumer strategic and tactical execution for Reblozyl. This role requires strong marketing execution, communication, and decision-making skills, change agility and a proven track record of success working in a team-based environment with multiple marketing, media, medical and other cross-functional partners.

Key Responsibilities:

• Facilitate development and execution of consumer promotional plan, campaigns, and programs, ensuring alignment with strategy

• Partner with PReP to champion project work and ensure compliance and medical accuracy of all consumer marketing materials

• Participate in the tactical planning process by supporting the development of tactical and budget planning to achieve the brand’s stated objectives

• Work in close collaboration with other members of the Reblozyl Marketing team as well as Medical, HEOR, Sales, Worldwide, Access and other key internal stakeholders.

• Manage and support external agencies and vendors to deliver excellence in process and output as well as manage budget

• Define key measures of success, continually tracking and adjusting strategies

Qualifications & Experience:

• Minimum 5 years of pharmaceutical experience with 2-3 years of marketing experience preferred.

• Prior digital marketing experience strongly preferred. Prior US marketing experience is also preferred. Prior consumer marketing experience is preferred, but not required.

• Exceptional marketing analytics capability strongly preferred.

• Proven ability to create and execute innovative marketing plans is preferred.

• Strong communication skills to provide expectations and strategic vision for other functions, with proven project management experience to drive performance.

• Initiative, creativity, and ability to work effectively in a complex, rapidly changing environment.

• Demonstrated learning agility and ability manage multiple tasks; attention to detail is critical.

• Proven track record of effectively driving performance within a matrix organization, and a strong ability to build alignment and collaborative working relationships.

• Knowledge and experience in navigating the regulatory approval process and other relevant codes of practice.

• Acts with a sense of accountability and urgency.

• Bachelor’s degree required; MBA preferred.

If you come across a role that intrigues you but doesn’t perfectly line up with your resume, we encourage you to apply anyway. You could be one step away from work that will transform your life and career.

Uniquely Interesting Work, Life-changing Careers
With a single vision as inspiring as “Transforming patients’ lives through science™ ”, every BMS employee plays an integral role in work that goes far beyond ordinary. Each of us is empowered to apply our individual talents and unique perspectives in an inclusive culture, promoting diversity in clinical trials, while our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues.

On-site Protocol
Physical presence at the BMS worksite or physical presence in the field is a necessary job function of this role, which the Company deems critical to collaboration, innovation, productivity, employee well-being and engagement, and it enhances the Company culture.

COVID-19 Information
To protect the safety of our workforce, customers, patients and communities, the policy of the Company requires all employees and workers in the U.S. and Puerto Rico to be fully vaccinated against COVID-19, unless they have received an exception based on an approved request for a medical or religious reasonable accommodation. Therefore, all BMS applicants seeking a role located in the U.S. and Puerto Rico must confirm that they have already received or are willing to receive the full COVID-19 vaccination by their start date as a qualification of the role and condition of employment. This requirement is subject to state and local law restrictions and may not be applicable to employees working in certain jurisdictions such as Montana. This requirement is also subject to discussions with collective bargaining representatives in the U.S.

BMS is dedicated to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace accommodations/adjustments and ongoing support in their roles. Applicants can request a reasonable workplace accommodation/adjustment prior to accepting a job offer. If you require reasonable accommodations/adjustments in completing this application, or in any part of the recruitment process, direct your inquiries to adastaffingsupport@bms.com. Visit careers.bms.com/eeo-accessibility to access our complete Equal Employment Opportunity statement.

BMS will consider for employment qualified applicants with arrest and conviction records, pursuant to applicable laws in your area.

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